Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
| Author | : | |
| Rating | : | 4.61 (661 Votes) |
| Asin | : | 0307951618 |
| Format Type | : | paperback |
| Number of Pages | : | 320 Pages |
| Publish Date | : | 2017-07-20 |
| Language | : | English |
DESCRIPTION:
What did LEGO learn from this?A. Q&A with David RobertsonQ. One of LEGO’s managers, Per Hjuler, said to me: “I’m continually humbled by the power of the little idea.” LEGO is successful because they are continually innovating on many different dimensions, but they’re doing it within a fairly traditional business system.Q. I study the management of innovation and was writing a book on my framework for innovation governance. LEGO had to learn how to not only develop a toy with a rich story, but
Very Insightful Account on Highly Admirable Company Some Very Insightful Account on Highly Admirable Company R. J. de Jong Some 4 years ago, while cleaning our children's rooms, my wife dropped a Lego train, and the rarest thing to the utterly robust Lego happened: a little component broke off the train. It turned out to be a critical little part, making the whole train unusable. Having to explain to a 4 year old that his train was broken is nothing to look forward to as a parent, yet buying a whole new train set is unreasonably expensive as well. Our local toy store could not help out, but were kind enough to give us a Lego customer care number to call. Unassumingly we called them, having no expectation. years ago, while cleaning our children's rooms, my wife dropped a Lego train, and the rarest thing to the utterly robust Lego happened: a little component broke off the train. It turned out to be a critical little part, making the whole train unusable. Having to explain to a Very Insightful Account on Highly Admirable Company R. J. de Jong Some 4 years ago, while cleaning our children's rooms, my wife dropped a Lego train, and the rarest thing to the utterly robust Lego happened: a little component broke off the train. It turned out to be a critical little part, making the whole train unusable. Having to explain to a 4 year old that his train was broken is nothing to look forward to as a parent, yet buying a whole new train set is unreasonably expensive as well. Our local toy store could not help out, but were kind enough to give us a Lego customer care number to call. Unassumingly we called them, having no expectation. year old that his train was broken is nothing to look forward to as a parent, yet buying a whole new train set is unreasonably expensive as well. Our local toy store could not help out, but were kind enough to give us a Lego customer care number to call. Unassumingly we called them, having no expectation. I loved it, but I'm an AFOL First, a caveat on this review. I am a literal card-carrying AFOL (Adult Fan of LEGO), so my review is biased. I read this book more because it was about LEGO than as a business book, even though it is a business book first, which happens to examine an iconic toy company. That said, there are two main things that I enjoyed about the book.One is that it gives much of the backstory to the creative process as to where those wonderful LEGO products come from. My son and I have remarked over many a LEGO set "These guys are geniuses" for their ability to use parts for different purposes an. "A must read for anyone studying business. A great behind the scenes look at a company and how business fads impacted" according to RoboGriffey. A fantastic read. A deep insightful look not simply at Lego, the product. But a wonderfully informative yet clear plain language look at the arc of a business that goes from success to failure and impending doom, to rescue itself and rise to the top of its field. A stunning business case study that should be a must read for any Business Major or MBA.
Brick by Brick reveals how LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. The company's near-collapse shows that what works in theory can fail spectacularly in the brutally competitive global economy. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory. It took a new LEGO management team – faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys) – to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Along the way, Brick by Brick reveals how LEGO:- Became truly customer-driven by co-creating with kids as well as its passionate adult fans- Looked beyond produ