Canada's Coca-Cola: Refreshing the Nation for 120 Years
| Author | : | |
| Rating | : | 4.84 (900 Votes) |
| Asin | : | 0771023936 |
| Format Type | : | paperback |
| Number of Pages | : | 160 Pages |
| Publish Date | : | 2014-06-02 |
| Language | : | English |
DESCRIPTION:
He has published articles in Saturday Night, the Globe and Mail, and the National Post. About the Author DOUGLAS HUNTER has written widely on business, history, and sport. . His previous books include War Games, Molson: The Birth of a Business Empire, The Bubble and the Bear: How Nortel Burst the Canadian Dream, which won the National Business Book Award, and, most recently, God's Mercies: Rivalry, Betrayal, and the Dream of Discovery
His previous books include War Games, Molson: The Birth of a Business Empire, The Bubble and the Bear: How Nortel Burst the Canadian Dream, which won the National Business Book Award, and, most recently, God's Mercies: Rivalry, Betrayal, and the Dream of Discovery. . DOUGLAS HUNTER ha
Coca-Cola has also made significant contributions to Canadian sports and culture, too, by way of sponsorship; and in return, Canada will be forever in the company's debt for demonstrating that Coke goes down very well in cold weather too, transforming the marketing of Coke from a summer thrist-quencher to a drink for all seasons. And for this project Coca-Cola Canada has granted full access to its extraordinary archive of photographs and graphic art. The spectacular selection in this book serve as both a window into the history of Canada in its sesquicentennial year, and a celebration of the company that has been a key partner in our national project for 120 of those 150 years.. Douglas Hunter chronicles this association with a born storyteller's verve and historian's eye for the telling detail. Canada makes, as well as drinks, Coca-Cola beverages in huge quantities. Today Coca-Cola employs thousands of Canadians in all ten provinces, in production plants, in sales, distribution and, of course, on the farms that produce the ingredients required by that leg