Career Warfare: 10 Rules for Building Your Successful Brand on the Business Battlefield
| Author | : | |
| Rating | : | 4.68 (848 Votes) |
| Asin | : | B000EQHWF6 |
| Format Type | : | |
| Number of Pages | : | 430 Pages |
| Publish Date | : | 2015-07-08 |
| Language | : | English |
DESCRIPTION:
He explains why only 20 percent of the people in a given corporation are truly valuable to the organization, demonstrates the right way to polish the boss's image and prevent the boss from tarnishing the listener's, and provides valuable lessons in the etiquette of reputation building.. In his signature, outspoken style, D'Alessandro offers concrete advice on building a reputation that commands respect, coping with office politics, and surviving the less-than-sane aspects of any organization
"Excellent book, should be recommended for anyone stepping into corp America or young leaders" according to Aequitas. First off, I must say in this area of work, I am weaker and not as perceptive when it comes to politics and brand. This is a GREAT book for anyone new to corporate America, an emerging leader or for those like myself who are weak in this area.The author has the exeperience, introspection, thoughts and titles that give this book credence. He is/was the CEO of John Hancock and worked in marketing as well. His style is very straightforward with no fluff. He has a good sense of humor as well which he uses to bring across his points. I app. Phreddy Tran said I wish I had read this when I was younger. Although I graduated from a good college and managed to build a successful career, I can only imagine the time and effort I could have saved had I read this book earlier. I now recommend this to all my students. This isn't just another "work hard, be nice and network" book; it gives specific advice on quitting dead-end jobs, becoming a rainmaker, or hitching your career to the right people. As mentioned, it's best suited for someone just starting out, so if you know anyone who's about to graduate from college, this would make a great . "Not worthy of time" according to AlwaysHaveAnOpinion. Nothing earth shattering here. Maybe my expectations were too high as soo many folks recommended this book. Unless you've never read ANY career advice book, I'd suggest another.