Contagious: Why Things Catch On
| Author | : | |
| Rating | : | 4.86 (893 Votes) |
| Asin | : | 1451686587 |
| Format Type | : | paperback |
| Number of Pages | : | 256 Pages |
| Publish Date | : | 2013-09-23 |
| Language | : | English |
DESCRIPTION:
People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender.Contagious provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness).What makes things popular? If you said advertising, think again. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a
His research has also been featured in the New York Times Magazine’s “Year in Ideas.” Berger has been recognized with a number of awards for both scholarship and teaching. . Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in The New York Times,
"STEPPS on how to get YOUR content shared!" according to Steven Woloszyk. Jonah Berger is a professor at the Wharton School of Business. He dropped two books last year, about a month apart, with this one I'm reviewing and Invisible Influence. His work reminds me a little of Malcolm Gladwell and he even references The Tipping Point early in the book.These kind of books, where the author presents anecdotal evidence and real life stories to illustrate points, are fun to read for me as I enjoy when the author helps you relate with the "stories" presented to validate a point.. Jim Williams, Influitive said Fascinating read for marketers trying to unlock the secrets to viral success. Jonah Berger's Contagious is a fascinating read. Not only is the book packed with entertaining examples of viral campaigns, but each is backed with painstaking analysis into the science of social transmission. What you end up with is a veritable blueprint for creating ideas, campaigns and messages that spread like wildfire.There are six essential factors that contribute to contagious ideas, shows Jonah, and a quick look at some of the most successful viral campaigns reveals each of them at work:Soc. "Do you ever wonder why some advertisements are so annoying and corny" according to ryan sansing. Do you ever wonder why some advertisements are so annoying and corny? Many of us imagine that ad writers lack our higher level of taste. How is it that some important news stories are ignored, while a video of a grandmother dancing drunk on the table gets millions of views? In his award-winning, New York Times best seller Contagious Why Things Catch On, author Jonah Berger gives countless real-life examples of the mysterious methods employed to capture the logic defying attention of the masses. The
An engaging and often surprising book. --David Pitt . Some of what the author talks about here will seem utterly obvious, but there is plenty of insider stuff as well (for example, the brain trust at Apple debated which way the logo should face on the cover of its laptops: rightside up to the user, or rightside up to someone looking at the laptop’s open lid?). From Booklist We’re all familiar with the idea of something—a video clip, for example—going viral. But how does it happen? Berger identifies six principles that operate, either singly or in combination, when anything goes viral, including social currency (a restaurant makes itself so hard to find that it becomes famous); emotion (the clip of Susan Boyle’s first appearance on Britain’s Got Talent exploded on YouTube because people reacted to it emotionally); triggers (more people search online for the song &l