Designing Products People Love: How Great Designers Create Successful Products
| Author | : | |
| Rating | : | 4.38 (595 Votes) |
| Asin | : | B019YN9WFW |
| Format Type | : | |
| Number of Pages | : | 271 Pages |
| Publish Date | : | 2015-05-12 |
| Language | : | English |
DESCRIPTION:
This breezy, easy-to-read guide walks you through modern product design as it's practiced in the field by some of today's best designers. "Products today aren't designed like they were even just a few years ago. Both an overview of the field and a handy how-to guide, this book has something for everyone working to make products people love."DAN SAFFER, AUTHOR OF MICROINTERACTIONS
Win G. said An excellent exploration of the many aspects of current digital product design. There are lots of books out there on product design. Many are written in a somewhat dry academic tone by teachers and observers as opposed to hands on practitioners. What makes Scott Hurff's latest work so valuable is that it reads like a bulletin from the front lines by someone deeply involved in designing great products at scale for global brands.There is so much in this book to learn and appreciate, a. Read it now if you work developing software products! Jose Papo This is a must read book about product design in the more general way. More general because it talks about the importance of understanding users, learning via customer research and understanding their pains. But the book goes beyonf that to talk about interface design, prototyping, user experience and how to hook your users with psychology, receiving feedback and more.One of the best chapters(and already. "Like getting excellent tips from your best friend - and a master of 'creating customers'" according to Orange Monkey. Scott admits it himself: There is nothing new under the sun here.It doesn't matter. He offers a helping hand and takes you on a curated walk from idea to a digital product. It's like chatting with a really good friend, and master of 'creating customers' - and getting it done. The thinking, the attitude, the tools, the motivation. He serves you will all you need.Very helpful. When I get my product off the
How can you create products that successfully find customers? With this practical book, you’ll learn from some of the best product designers in the field, from companies like Facebook and LinkedIn to up-and-coming contenders. You’ll understand how to discover and interpret customer pain, and learn how to use this research to guide your team through each step of product creation.Written for designers, product managers, and others who want to communicate better with designers, this book is essential reading for anyone who contributes to the product creation process.Understand exactly who your customers are, what they want, and how to build products that make them happ