Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon
| Author | : | |
| Rating | : | 4.80 (536 Votes) |
| Asin | : | B005JVZ45Q |
| Format Type | : | |
| Number of Pages | : | 310 Pages |
| Publish Date | : | 2014-07-14 |
| Language | : | English |
DESCRIPTION:
Jason Stokes said Sad saga of an iconic brand and its "failure" to compete. Anheuser Busch was thrust headlong into the world of modern finance when an acquisition offer from InBev showed up at the door one day. This book chronicles the saga not only of that fateful offer and eventual takeover, but follows back to the critical moves that set this iconic company up for its eventual fall. I found. I thought MacIntosh did a great job painting the picture of the dysfunction bmg277 Overall, the book was very insightful. I thought MacIntosh did a great job painting the picture of the dysfunction, politics, and general nervous spiral that overtook AB. However, I would have liked to hear a lot more about the AB/Miller beer wars during the reign of The Third. That would have made for very interesting . August and Augusta john purcell Very important book on the evolution of American industry, in this case how the world's most valuable brand with 50% domestic market share became vulnerable to take-over and was eventually swallowed up by a more nimble, focused, and global competitor. We learn how the Busch family made the take-over financially possible
In Dethroning the King, MacIntosh: Discusses how the takeover of Anheuser-Busch will be seen as a defining moment in U.S. business history Reveals the critical missteps taken by the Busch family and the Anheuser-Busch board Argues that Anheuser-Busch had a chance to save itself from InBev's clutches, but strong forces behind the scenes forced it to capitulate From the very heart of America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide-reaching and profound.. How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands after barely a whimper of a fight? With timing - and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. Today, as the dust settles, questions are being asked about how the "King of Beers" was so easily captured by a foreign corporation and whether the company's fall mirrors America's dwindling financial and political dominance. In Dethroning the King, Julie MacIntosh, an award-winning financial journalist who led coverage of the takeover for the Financial Times, details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global