Edge Strategy: A New Mindset for Profitable Growth
| Author | : | |
| Rating | : | 4.57 (878 Votes) |
| Asin | : | B073V7KCPX |
| Format Type | : | |
| Number of Pages | : | 159 Pages |
| Publish Date | : | 2016-05-10 |
| Language | : | English |
DESCRIPTION:
Are you missing opportunities for growth that are right in front of you? In today's volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Scanning the horizon for new markets and new products can also be tempting, but risky. Profiting from the core is crucial, but the danger is that overfocusing on the core can blind companies. Fixating too much on either strategy can cause you to miss the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business. In this insightful yet practical audiobook, strategy experts Alan Lewis and Dan McKone articulate a mindset that helps leaders recognize and capitalize on these opportunities.
Kevin Bosma said I work for a major medical device company. The. I work for a major medical device company. The logic, theory & process outlined in "Edge Strategy" is helping us to address a greater number of customer needs, which is in turn is guiding us to increase the overall value proposition to our customers. It will help us recognize and engage in sensible paths to innovation and growth by capitalizing on assets already in our portfolio. Anyone engaged in Business Development for their organization should be looking out toward their EDGE to find and realize new sources of profitable growth!. Michael Coquia said This is a must read for any business looking for. This is a must read for any business looking for growth opportunities. It illustrates value added expansion by analyzing and capitalizing on customer preferences on assets which already exist your company.. Edge Strategy is an excellent book. As a small business owner I found Edge Strategy is an excellent book. As a small business owner I found it to be full of creative ideas and scenarios to add value to what I do.This book is laced with numerous and easily relatable examples of business success by employing edge strategy. A great read for those who want to become even more successful.