Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations
| Author | : | |
| Rating | : | 4.82 (649 Votes) |
| Asin | : | B01BO6QM9Q |
| Format Type | : | |
| Number of Pages | : | 378 Pages |
| Publish Date | : | 2013-02-24 |
| Language | : | English |
DESCRIPTION:
Berinato lays out a system for thinking visually and building better charts through a process of talking, sketching, and prototyping.This book is much more than a set of static rules for making visualizations. It taps into both well-established and cutting-edge research in visual perception and neuroscience, as well as the emerging field of visualization science, to explore why good charts (and bad ones) create feelings behind our eyes.” Along the way, Berinato also includes many engaging vignettes of dataviz pros, illustratin
Amazon Customer said Essential reading for aspirant masters at visual thinking and communication. The best I've seen yet. This wide-ranging book, in addition to what most other books cover, adds two nifty frameworks that, between them capture the essence of what took me years of experience to master, Firstly, while most other books focus on design execution, Berinato adds the dimension of contextual awareness as an essential element of a good chart, and devotes considerable space to elaborating how to create contextu. Outstanding Reference and Resource! Brian Wilkinson Years ago in a development program I was asked to draw something that "represented me." Drawing upon all of my visual, artistic and creative skills I drew a single vertical line down the center of the flip chart page. If you can relate, then this book is for you. To be clear, this is not a beginner's guide, per se; many of the example visualizations in the book are quite sophisticated, although the author's use of them . Very happy with my purchase This is a fascinating book full of practical ideas you can start using right away to improve your charts; I love all the examples provided. It clearly explains the importance of thinking about the message you want to communicate before trying to select the type of chart you'll need.
In Good Charts, Scott Berinato demonstrates this, impressively distilling the history and mechanics of dataviz into a clear and powerful argument about the importance of understanding and making good charts in your own work. In this smart, timely, and exceptionally lucid book, Scott Berinato shows how to create meaningful and persuasive visuals that cut through the noise and connect with your target audience. He’s accomplished much more than that!” CHOICE, the publication of the American Library Associationit may just be the design book of the year.” CO.DESIGN (Fast Company)It isn’t often that a book comes out and I say I wish I’d written that book.” But if I could have double-clicked on the data section of slide:ology and had a book pop out, Good Charts