Hello, My Name Is Awesome: How to Create Brand Names That Stick
| Author | : | |
| Rating | : | 4.84 (643 Votes) |
| Asin | : | 1626561869 |
| Format Type | : | paperback |
| Number of Pages | : | 112 Pages |
| Publish Date | : | 2017-09-07 |
| Language | : | English |
DESCRIPTION:
. Her clients include Disney, Microsoft, Wrigley, Turner networks, and Fujitsu. Alexandra Watkins is the founder of Eat My Words, a nationally recognized naming firm featured multiple times in the Wall Street Journal and Inc
No degree in linguistics required. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. Every year, 6 million companies and more than 100,000 products are launched. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. And you'll see dozens of examples—the good, the bad, and the “so
"Must-Read for All My Trademark Law Clients!" according to Info Source. As a trademark (and patent) attorney with 25 years experience, I now insist that all my clients buy and read this book before picking another brand name. That means I no longer need to try to talk them out of lousy brand names, because in this book Alexandra educates them so clearly on how to pick awesome brand names. Even with my own decades of experience helping my clients pick a. The author makes a task many are afraid of enjoyable! Seriously. Wow! And I say this with complete honesty. Some may think I am a bit jaded as my company name appears in the book! I can honestly say, that because as I was mentioned in the book, I read it with closer scrutiny. I read it before it was published and pre-ordered my copy and am glad I did, because not only did the book make the bestseller list in it's category, but it may just end up. Helped me move from ideas to action in one day Philip Campbell I love this book. Got it and read it in the same day. Straight to the point and fun to read. Helped me move from ideas to action in a matter of minutes. Few authors have an AWESOME and fun approach to writing a how-to book. This author has it. So glad I bought it.
No one can pronounce it. Libs., OH)“This awesome piece of writing is worth bottling, shaking, and stirring into your brand-name strategy either online or offline. Watkins also offers examples of companies or products that hit the mark, like Pedigree and Snuggle, and those that missed it, like Eukanuba and Xobni. Christian Wheeler, Professor of Marketing, Stanford Graduate School of Business. It can be applied to your brand name and domain name. Her book is a fun read with lots of practical advice.”—Patricia Roller, angel investor and former Co-CEO, Frog Design“Your company or product probably needs all the help it can get. Read this book and let Alexandra Watkins guide you away from the ‘we thought we were being clever with our name, but now we just look silly' syndrome.&r