Hit Brands: How Music Builds Value for the World's Smartest Brands
| Author | : | |
| Rating | : | 4.49 (638 Votes) |
| Asin | : | 1137271477 |
| Format Type | : | paperback |
| Number of Pages | : | 201 Pages |
| Publish Date | : | 2015-11-12 |
| Language | : | English |
DESCRIPTION:
"Great" according to dnguyenGreat dnguyen437 Great book Thanks. Great Great book Thanks. 7. Great book Thanks
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.
Ideas will always be the universal language everyone can understand but music will always be the language everyone can feel. That's why Hit Brands is a must-read. 'Music done right can instantly stir consumer passion and deepen their connection to brands. It can transcend cultures, demographics and geographic borders. Hit Brands spells out the difference. This book deconstructs the smartest ways to get there."James Cheung, Global Creative Director, TBWA\Chiat\Day"When you get real, honest collaboration between a brand and a band - not just a bombastic stunt - the creative result is unforgettable."Susan Credle, Chief Creative Officer, Leo Burnett USA'Music is a powerful tool to inspire movements, win hearts, unite cultures, time travel, escape
Hit Brands marks the coming of age of these music and brand relationships. Jackson is an authoritative author, music branding practitioner and the founder of Sonicbrand, the UK's first music branding agency. Jackson's first book, An Introduction to Sonic Branding, inspired a generation of entrepreneurs to change how brands and music