Hooked: How to Build Habit-Forming Products
| Author | : | |
| Rating | : | 4.27 (699 Votes) |
| Asin | : | B00LMGLXTS |
| Format Type | : | |
| Number of Pages | : | 337 Pages |
| Publish Date | : | 2015-12-06 |
| Language | : | English |
DESCRIPTION:
Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.Eyal provides readers with:• Practical insights to create user habits that stick.• Actionable steps for building products people love.• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. How do successful companies create products people can’t put down?Why do some products capture widespread attention while others flop? What makes us
Anderson, Author of Seductive Interaction Design"Nir's work is an essential crib sheet for any startup looking to understand user psychology.”—Dave McClure, Founder 500 Startups"When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user."—Andrew Chen, Technology Writer and Investor“I’ve learned a great deal from Nir, and you will too. Read Hooked or the company that replaces you will.”—Matt Mullenweg, Founder of Wordpress“The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject.”—Rory Sutherland, Vice-Chairman, Ogilvy & Mather"You'll read this. It's that good."—Stephen P. He’ll help you design habits to benefit y
This is the absolute best book on product development I've ever read If you're trying to build the next big app, you need user engagement. This book lays down a model building engagement by having users constantly return to your app. In the beginning this is prompted, but eventually it'll become instinct. This is how viral loops are formed.It lays out the "Hook Model", a basic framework of the This is the absolute best book on product development I've ever read J. Walnes If you're trying to build the next big app, you need user engagement. This book lays down a model building engagement by having users constantly return to your app. In the beginning this is prompted, but eventually it'll become instinct. This is how viral loops are formed.It lays out the "Hook Model", a basic framework of the 4 key stages of each loop:1. Trigger: How does the loop initiate? In the beginning this may b. key stages of each loop:1. Trigger: How does the loop initiate? In the beginning this may b. "This book elevates behavioral theory to the direct application of Behavioral Design" according to W. Leach. I just finished Hooked last night and if you're looking to learn how to actually design for behavioral change, this is a great resource. If you're in the behavioral sciences field you know how difficult it is to find help in actually applying these sciences to business, particularly innovation. Nir explains how to design for habit formation in layman's terms and at the back of each chapter he actually coaches you on i. Fascinating Gisela Hausmann Love the book.I will readily admit I borrowed "Hooked" from my library first, lately I delved into a couple of hyped books (for more details please see my other reviews) and now got smarter. I don't buy every book asap. However, after reading halfway through "Hooked" I purchased it because it is fascinating and intelligent on many levels.Browsing through a couple of negative reviews here I noted that somebody mentione
His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence u