Innovate!: How to Gain and Sustain Competitive Advantage
| Author | : | |
| Rating | : | 4.33 (891 Votes) |
| Asin | : | 0631164480 |
| Format Type | : | paperback |
| Number of Pages | : | 264 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
In examining the innovatory process, he argues that any company can become innovatory, and considers the particular challenges facing large organizations, small firms and entrepreneurs, illustrating with case studies how companies have - and have not - successfully managed innovation. The main objective of this book is to help managers become innovators - and not only in the development of new products and services. He examines companies which have built their businesses by innovating and also looks at market leaders who have lost their positions by failing to innovate. He also details practical aspects of how you look for, evaluate and implement innovative opportunities across a range of businesses and industry, from publishing to engineering, from pharmaceuticals to DIY. The book aims to be a part of the business strategy of companies moving out of the age of business evolution into the era of business revolution.. The author argues that innovation is a manageable process,