Invisible Influence: The Hidden Forces that Shape Behavior
| Author | : | |
| Rating | : | 4.25 (738 Votes) |
| Asin | : | 1476759731 |
| Format Type | : | paperback |
| Number of Pages | : | 272 Pages |
| Publish Date | : | 2015-03-25 |
| Language | : | English |
DESCRIPTION:
Eye-opening and thoroughly engaging.”—Amy Cuddy, author of Presence“Whether you want to influence others, make smarter decisions, or just better understand the mystery that is human behavior, this book will show you how. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action.”—Publishers Weekly“Berger picks up where his Contagious: Why Things Catch On (2013) left off to explore why we desire what we do—and more, why we act as we do, politically, sociall
In Invisible Influence, Jonah Berger “is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. We stop listening to a band because they go mainstream. But in other cases we avoid particular choices or behaviors because other people are doing them. You picked a particular career because you found it interesting. You wear a certain jacket because you liked how it looked. Right? Wrong.Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action” (Publishers Weekly).. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make&mdash
EJR said One Star. Jonah Berger interviews on radio great, his book "Invisible Influence" did not impress me.. Here are the “simple, subtle, and other surprising ways that others affect our behavior” Robert Morris Actually, the invisibility to which the book’s title refers is — in my opinion — a misnomer. Influence in this instance is not so much a matter of others deceiving us (although that may be a motive) as it is a matter of our failure to recognize that influence when it occurs. We don’t “see” it only because we don’t recognize and understand it for what it is.Jonah Berger shares what he has learned during fifteen years of research that involved countless surveys, experiments, and interviews and additional surveys, experiments, and interviews based on what he learned from their predecessors. As is als. People are differentsometimes. While this books brings up many good ideas it is a horrible writing style. One story after another to explain a point made in one sentence. Then on to the next point with three stories. Skim a lot and get to the meat. In that sense it is worth it.
. His research has also been featured in the New York Times Magazine’s “Year in Ideas.” Berger has been recognized with a number of awards for both scholarship and teaching. Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in The<