Lean Customer Development: Building Products Your Customers Will Buy
| Author | : | |
| Rating | : | 4.70 (678 Votes) |
| Asin | : | B00KECAM98 |
| Format Type | : | |
| Number of Pages | : | 436 Pages |
| Publish Date | : | 2016-01-20 |
| Language | : | English |
DESCRIPTION:
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products.Validate or invalidate your hypothesis by talking to the right peopleLearn how to conduct successful customer interviews play-by-playDetect a customer’s b
Currently the Director of User Experience and Product Design for Yammer (a Microsoft company), she has worked with early- and mid-stage startups as well as Fortune 500 companies to make customer development an ingrained part of company culture and product development process.. About the AuthorCindy Alvarez is a product manager who turns understanding the customer into competitive advantage
Currently the Director of User Experience and Product Design for Yammer (a Microsoft company), she has worked with early- and mid-stage startups as well as Fortune 500 companies to make customer development an ingrained part of company culture and product development process.. Cindy Alvarez is a product manager who turns understanding the customer into competitive advantage
Read this book before making a final decision about Lean Startup! Anitra K. Brown Wow! I normally don't write reviewsbut when I do it's because I desperately want to encourage others to give a book a chance. Lean Customer Development is an easy sale for Lean Startup lovers--of course we want to go deeper with the concepts. Lean Customer Development certainly does that. I've read many critical reviews, however, about Lean Startup's relevance to specific products not mentioned in the books. If that's you--you MUST read this book!I'm c. Know thy Customerand Forget about Yourself! Vanessa Holgate R If you are launching, running, or attempting to turnaround a business, the first thing you need to do is read this book (and Ash Maurya's, Running Lean).Also, Google: Bob Dorf + "MY TAKE: WAY TOO MANY STARTUPS, NOWHERE NEAR ENOUGH TRACTION"Steve Blank and Bob Dorf's books are excellent and highly recommended. I read them straight through, cover to cover, however I think most people prefer to use the Blank/Dorf works as reference or diving deep into spe. My boss challenged me to figure that out and through this book ( and a few others in the series like UX for lean) I realized we I work for one of the largest companies in the world. We have tons of ideas, too many. What we didn't have was a way to prove that people wanted the ideas. My boss challenged me to figure that out and through this book ( and a few others in the series like UX for lean) I realized we had all the pieces in the company already, we just needed to tie it all together.As an engineer I also used to take the mindset that only the consumer research folks in the