Non-Obvious 2017 Edition: How To Think Different, Curate Ideas & Predict The Future
| Author | : | |
| Rating | : | 4.96 (598 Votes) |
| Asin | : | 1940858232 |
| Format Type | : | paperback |
| Number of Pages | : | 270 Pages |
| Publish Date | : | 2013-09-12 |
| Language | : | English |
DESCRIPTION:
"Sharp, articulate, and immediately useful."DANIEL H PINK, Author of Drive "One of those rare books that delivers a great read!"CHARLES DUHIGG, Author of Power of Habit"If you believe in a lifetime of learning, read this book!"JONATHAN BECHER - Former Chief Marketing Officer, SAP "Insightful, thought provoking and illuminating!"SHIV SINGH, SVP Global Head of Digital Transformation, VISA "Trends that will shape your business and decision making."SALLY HOGSHEAD, NY Times Bestselling Author "It gets better every year!"RYAN HOLIDAY NY Times Bestselling Author "A powerful argument for how curation can change your organization."SREE SREENIVASAN, Chief Digital Officer of New York City "A goldmine of ideas and trends!"GUY KAWASAKI, Bestselling author and Chief Evangelist of Canva "Well written a joy to read!"ANN HANDLEY, Author of Everybody Writes and Founder of MarketingProfs "Elegant, powerful and intensely engaging!"HOPE FRANK, Chief Marketing Officer, Kiosked "An invaluable guide to understanding our customer's customer."NAVEEN RAJDEV, Chief Marketing Office, Wipro
The book also features a detailed section with a review and rating for more than 60 previously predicted trends – with longevity ratings for each.As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.Isaac Asimov once wrote that he was not a speed reader, but he was a speed understander. Here is a snapshot of trends featured in the report:Fierce Femininity – As gender continues to become more fluid, fiercely independent women are increasingly portrayed as h
Here are the trends that will matter in 2017. [[VIDEOID:51d395b2c58dHere are the trends that will matter in 2017. Douglas N. Burdett [[VIDEOID:51d395b2c58d49fa8308f4f7dfdfa051]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “Non-Obvious 2017 Edition: How To Think Different, Curate Ideas & Predict The Future” by Rohit Bhargava.When my kids were growing up, I was always surprised when people I hadn’t seen for a while commented on how much the kids had grown. I was surprised because since I was with the kids every day, I never noticed the change. That’s sort of the sensation I experience when reading. 9fa8308fHere are the trends that will matter in 2017. Douglas N. Burdett [[VIDEOID:51d395b2c58d49fa8308f4f7dfdfa051]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “Non-Obvious 2017 Edition: How To Think Different, Curate Ideas & Predict The Future” by Rohit Bhargava.When my kids were growing up, I was always surprised when people I hadn’t seen for a while commented on how much the kids had grown. I was surprised because since I was with the kids every day, I never noticed the change. That’s sort of the sensation I experience when reading. f7dfdfa051]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “Non-Obvious 2017 Edition: How To Think Different, Curate Ideas & Predict The Future” by Rohit Bhargava.When my kids were growing up, I was always surprised when people I hadn’t seen for a while commented on how much the kids had grown. I was surprised because since I was with the kids every day, I never noticed the change. That’s sort of the sensation I experience when reading. Valuable and Useful "How To" for Elevating Ideas with Relevance As a brand strategist and entrepreneur, I follow just a few select blogs and Rohit's "The Influential Marketing Blog" is a must-read. Why? It has a unique voice and is always something I feel is relevant to understanding what's happening in today's state of ever-present change. So, as a regular subscriber I had the chance to read an advance copy of Non-Obvious 2017. Here's what I love: Rohit gives us a simple, manageable process for curating any topic. He shares steps that has helped me start to be aware of -- and elevate -- my own analysis of observatio. Trends are not what everyone is writing about. This is obviously Non-Obvious Shashib Rohit Bhargava's since 2008, with his first book Personality Not Included has created a curation culture where he urges his readers to think differently and curation of trends done right is not challenging or a dark art. In this book Rohit not only lists the Non0Obvious trends of 2017 but also scores himself on his previous trends. He got only 1 C grade for a trend 'Crowdsourcing" he curated in 2013. This year without being a spoilsport, I love the Moonshot Entrepreneuship. You should read this. I got my Kindle copy for .99c today, well worth it but I pr
. He is the author of five bestselling business books including Non-Obvious (Wall Street Journal bestseller) and Likeonomics (shortlisted for Best Sales/Marketing Book of the Year by 1800CEORead).Over the past 15 years, Rohit has advised hundreds of global brands as a former executive at two of the largest marketing agencies in the world (Ogilvy and Leo Burnett) and is currently founder of the Influe