Once Upon an American Dream: The Story of Euro Disneyland
| Author | : | |
| Rating | : | 4.89 (726 Votes) |
| Asin | : | 070060989X |
| Format Type | : | paperback |
| Number of Pages | : | 304 Pages |
| Publish Date | : | 2017-02-19 |
| Language | : | English |
DESCRIPTION:
in American studies and has visited and studied theme parks around the world. He holds a Ph.D. Andrew Lainsbury worked as Prince Charming and served in a variety of other capacities during Euro Disney's hectic opening year. . He is currently an account executive and trend analyst with a major promotional marketing agency in Minneapolis
In addition to setting the record straight, he makes a strong and convincing argument for doing cultural history/cultural studies in a new way, based on aesthetic principles and an appreciation for pleasure, as opposed to the literary theory and grim Marxian analysis currently in vogue. "As Lainsbury shows, Euro Disneyland gave great aid and comfort to Disney critics for a number of reasons: cost, political ramifications, French cries of cultural imperialism, and the financial woes of the opening year. It is a bold stroke, a plea for a more incl
A serious rexamination of a misunderstood venture I have been going to Disneyland Paris/Euro Disney since it first opened and am plenty familiar with all the negative press the park received, all the scandals, all the "can we even keep this place open" talk. I have also been lucky enough to get a behind-the-scenes look at what goes into planning and designing an international Disney park like this (I met with a group of Imagineers), and the amount. Unnecessary book Yodah The story of Euro Disneyland is an exciting topic and therefor I purchased 'Once upon an American dream'. I was both dissappointed by both content and style. I am affraid that even a high school student would have written a more superior and more enticing storey. Please do not waste your money on this book.. P. Schouten said An inside look in what really happened. This is the result of thorough research. All the sources I once used for my own literature report have been used in this book and added to that information, are interviews with people like Tony Baxter, Ward Kimball, Bill Cottrell, Tim Delaney and Card Walker; people who were in key positions when important decisions were made about this European Kingdom, as negotiator, designer or imagineer.A lot h
Facing financial disaster, was it any wonder that Disney execs found themselves wishing upon a star for answers?After so many knee-jerk criticisms of Euro Disney, this book combines firsthand experience and research to shed new light on claims that the park is nothing more than a form of American cultural imperialism. Ultimately, Lainsbury shows that cultural imperialism is not an exclusively American phenomenon but a global corporate strategy—and that global corporatism, by needing to be responsive to consumers, is so complex that it may not be as monolithic as feared. Finally, he looks into the magic mirror to speculate on the role of Euro Disney and the Walt Disney Company in the twenty-first century. He reveals what it took to