Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing
| Author | : | |
| Rating | : | 4.52 (915 Votes) |
| Asin | : | B0713Y5L7W |
| Format Type | : | |
| Number of Pages | : | 378 Pages |
| Publish Date | : | 2015-03-18 |
| Language | : | English |
DESCRIPTION:
Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results.Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. The term affiliate marketing has been misunderstood and underestimated since its inception. Examining its roots and evolution, this book offers a better understanding of its impact as a vital form of direct-to-consumer digital marketing, and advice on how it can be used to change marketing and business development practices.When used correctly, affiliate marketing and Performance Partnerships can be powerful tools to grow your business—and Robert can show you how to tap into that boundless potential.
Even as technology improves and consumers become more sophisticated, Glazer shows how, in the end, it's the trust that develops through relationships that will create success"-Keith Ferrazzi, #1 New York Times bestselling author of Who's Got Your Back and Never Eat Alone. "Performance Partnerships by Robert Glazer is a must-read, not only for those in affiliate marketing, but for anyone who wants to understand the power of creating mutually beneficial relation
"The Author is an Achiever in Online Marketing, Not Just Talk the Talk." according to PATRICK GRADY. I remember the first few times I read about "Thought Leaders", and I thought how they'd do much better to have been "Action Leaders" - Robert Glazer is an Action Leader. His choices, writing, roles, partnerships, allies, volunteering, transparency, ethical decisions, hiring, team and consensus building, causation studies, achievements and more - they involve DOING the right things, always. In Performance Partnerships, he again leads his peers and the industry towards the light, and he does so by example, by action. Ask him about his earned rewards and recognition, and I bet you within 60 seconds, you'll be discussing h. Great Perspective Brian Littleton A great perspective not only on the past, which is critical to understand, but on where to find opportunity in the future. Few have a better grasp on the entire Affiliate Marketing industry, or more experience with the common strategies used in the industry, than Bob (author) - and even fewer have the ability to them put that experience on paper as an entertaining read! I'd highly recommend this not only as an industry resource, but a lesson on how markets develop and reward value driven approaches to business over short term profit.. What Performance Marketing Can Be! When I tell people I love performance / affiliate marketing, I typically get a strange response. It’s as if someone is thinking, “I thought he was an honest and smart guy, why would he work in that space?” The truth is, those that think that, just don’t get it. I love this space because what I know it CAN be. In fact, done right, today’s performance model couldn’t be farther from the fray that gave it a bad name during its “land-grab” days. Performance Marketing is the lens that we should view most relationships through. Those that understand the true potential of perform