Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously
| Author | : | |
| Rating | : | 4.24 (757 Votes) |
| Asin | : | B01HLN0QGQ |
| Format Type | : | |
| Number of Pages | : | 277 Pages |
| Publish Date | : | 2013-03-27 |
| Language | : | English |
DESCRIPTION:
Quantum leaps in technology are enabling organizations to observe and measure people’s behavior in real time, communicate internally at extraordinary speed, and innovate continuously. Yet the truth is, most organizations continue to rely on outmoded, industrial-era operational models. And, as software becomes ever more integrated into every product and service, making this big shift is quickly becoming the key operational challenge for businesses of all kinds. The transformation requires a complete rethinking of the way we organize and manage work. In Sense and Respond, Jeff Gothelf and Josh Seiden, leading tech experts and founders of the global Lean UX movement, vividly show how these companies operate, highlighting the new mindset and skills needed to lead and manage themand to continuously inno
Leaders should read this book Ryan Jacoby Love this whole book, but especially Chapter 7 Doing Less, More Often. It really gives a blueprint for leaders who want to enable their teams to get going right away doing better, more effective work.. Felipe Castro said Actionable and full of great insights. Sense and Respond brings great insights and actionable tips. Highly recommended.. "Discovering actionable approaches for teams and leaders" according to Kristine Mudd. Love this book.The examples are great and the key takeaways for each section are very helpful. It is wonderful to see concepts and approaches so clearly explained from how to create create a culture of collaboration to doing less more but doing it more frequently, continuously iterating, learning and improving.
Gothelf and Seiden show how companies that learn to sense, understand, and respond to customers in real time can leverage this new world to deliver breakout products of their own.”Nick Rockwell, Chief Technology Officer, New York TimesGothelf and Seiden translate and transport the essence of agile thinking from software development into the heart of the business. ADVANCE PRAISE for Sense and Respond:Eric Ries, author, The Lean StartupThe authors’ ideasfrom the continuous two-way conversation we should be having with customers to the concept of learning forward’ in order to forge ahead despite uncertaintypro