Summary of Influence: by Robert B. Cialdini | Includes Analysis
| Author | : | |
| Rating | : | 4.65 (646 Votes) |
| Asin | : | B01DTIOGTK |
| Format Type | : | |
| Number of Pages | : | 222 Pages |
| Publish Date | : | 2017-05-10 |
| Language | : | English |
DESCRIPTION:
There are six basic compliance tools: reciprocity, consistency, social proof, liking, authority, and scarcity. Humans rely on standard responses in many situations. These bonds in turn strengthen both the group and the individuals within it. Reciprocity helps facilitate mutual aid, which in turn helps solidify social bonds. Preview: Robert B. Please Note: This is key takeaways and analysis of the book and not the original book. Cialdini's Influence: The Psychology of Persuasion examines the compliance methods by which marketers, salespeople, and others, such as cult leaders, pressure people into doing things they would not otherwise do. Inside this Instaread summary of Influence: Overview of the book Important People Key Takeaways Analysis of Key Takeaways . For example, when one person gives another a gift, the recipient automatically feels indebted and is inclined to reciprocate. Listeners can learn specific techniques to resist each. These mental shortcuts are usually helpful both to the individual and to society as a whole
K.P. said An excellent summary of a book about the science of persuasion. This is a Summary and Analysis about Robert B. Cialdini’s Influence: The Psychology of Persuasion. This is a non-fiction book that examines the compliance methods by which marketers, salespeople, and others, such as cult leaders, pressure people into doing things they would not otherwise do.As an entrepreneur, I also delve in marketing and influencing my target market to do things they might otherwise not do. Whether you're a mere co. alan e serjeant said How short should short be ?. The quality of the summary is excellent but I feel it is a little TOO summarized and could have been fleshed out just a bit more. I realize that it is a difficult balance to achieve and it is probably perfect for most people. Sorry if this review isn't very helpful to others.. Amazon Customer said Understanding influence. I'm a marketing professional. My job is to sell things. But I also recently bought a car, and had a terrible experience with salesmen. These individuals coerced me into doing something I wouldn't have normally wanted to do (and now regret). So when I heard about a book that examines how individuals persuade others, I was intrigued.Robert B. Cialdini's "Influence: The Psycology of Persuasion" examines the compliance methods by which markete