The Art of Pricing, New Edition: How to Find the Hidden Profits to Grow Your Business
| Author | : | |
| Rating | : | 4.99 (975 Votes) |
| Asin | : | 0692875131 |
| Format Type | : | paperback |
| Number of Pages | : | 216 Pages |
| Publish Date | : | 2013-02-12 |
| Language | : | English |
DESCRIPTION:
The Art of Pricing is an absolute must read for Bryan W. Meng The Art of Pricing is an absolute must read for anyone who is seeking to learn how to price their goods or services in a manner that isboth competitive and profitable. I believe Rafi is the foremost expert on pricing of our age, and I have used this book as a referencepoint for my company's pricing philosophy si
Want to make a bad year better or turn a good year into a blockbuster? Improve your pricing strategy and discover the untapped gold mine that exists in your products and services.Whether you are in marketing, a manager, on the salesforce, in finance, or the CEO/CFO, pricing your products matters to you. Mohammed’s book is that it might be easier to produce greater margins by concentrating on the numerator (price) – what you charge – instead of obsessing about costs.” The New York Times“The Art of Pricing is an entertaining primer on how to unlock ‘hidden profits’ and growth by aligning your product’s price with the value customers place on it.” BusinessWeek SmallBiz“This conversational, easy and informative read is worth paying attention to.” Entrepreneur Magazine“Here is a book that is really ‘where the rubber meets the road’ pricing…I enjoyed this book because the author wrote a book full of real world exampl
He is the founder of Culture of Profit, a Cambridge, Massachusetts-based company that consults with businesses to help develop and improve their pricing strategies. He is a frequent commentator and contributor on pricing strategy issues to the media including Bloomberg Business Television, CNBC, Fox Business News, Today Show, National Public Radio, New York Times, Wall Street Journal, and BusinessWeek.Rafi was born in Milwauke
He is an economics graduate of Boston University, the London School of Economics & Political Science, and Cornell University (Ph.D.). He is a frequent commentator and contributor on pricing strategy issues to the media including Bloomberg Business Television, CNBC, Fox Business News, Today Show, National Public Radio, New York Times, Wall Street Journal, and BusinessWeek.Rafi was born in Milwaukee and raised in Cincinnati. He is an avid Bruce Springsteen fan. . About the AuthorRafi Mohammed has been working on pricing issues for over 25 years. He is the founder of Culture of Profit, a Cambridge, Massachusetts-based company that consults with businesses to help develop and improv