The Automatic Customer: Creating a Subscription Business in Any Industry
| Author | : | |
| Rating | : | 4.44 (847 Votes) |
| Asin | : | B00LFYXDNQ |
| Format Type | : | |
| Number of Pages | : | 462 Pages |
| Publish Date | : | 2017-11-03 |
| Language | : | English |
DESCRIPTION:
This is a brilliantly made case for why subscription revenue should be a part of every company. Warrillow’s case for adding a recurring revenue stream to your business model is convincing and he shows you nine ways to do it, as well as how to navigate the potential pitfalls.”—VERNE HARNISH, CEO of Gazelles and author of Scaling Up, The Greatest Business Decisions of All Time, and Mastering the Rockefeller Habits“The Holy Grail in business today is the eternally loyal customer. Highly recommended!”—JAY BAER, New York Times bestselling author of Youtility“It’s rare that a book is able to have such a universal, immediate, and profound impact on the strategy of almost every business okay, every bus
A good premier into the emerging subscription economy Synopsis: Subscription Biz models are here to stay in everything from software, to content to household consumables.The author has listed 9 specific models/approaches to take:1. Membership Website Model: Works best in a tightly defined niche with specialized knowledge is needed2. All you can eat library model: Evergreen content is an example. Think netflix - even the most addicted watcher could not go through it all3. Private Club Model: Limited supply . "If you're comfortable being uncomfortable, this book will grow your business" according to David Newman. Great case studies and concrete examples of 11 different MRR business models - monthly recurring revenue.The book gets you thinking in completely different ways about your revenues, your customers, your marketing, and most importantly - the future of your business using the subscription model.It's both exciting and enlightening while also making you uncomfortable in 2 different ways:1. The discomfort of changes required to make the "Automatic Customer" . "A must-have book for business owners" according to Trevor Currie. If you've ever dreamed of starting a business or you already own one, this book is indispensable because it:1) explains the financial and freedom rewards that come with subscription businesses;2) provides a breakdown of the different types of subscription models and illustrates them with instructive and inspiring examples; andA must-have book for business owners If you've ever dreamed of starting a business or you already own one, this book is indispensable because it:1) explains the financial and freedom rewards that come with subscription businesses;2) provides a breakdown of the different types of subscription models and illustrates them with instructive and inspiring examples; and3) gives us the playbook on how to market, manage and grow subscription businesses.What sets this book apart is John Warrillow's . ) gives us the playbook on how to market, manage and grow subscription businesses.What sets this book apart is John Warrillow's
A sought-after speaker and popular Inc columnist, he lives in Toronto, Canada. . Before that he founded Warrillow & Co., a subscription-based research business dedicated to helping Fortune 500 companies market to small business owners. JOHN WARRILLOW, the author of Built to Sell, is the founder of a subscription-based company called The Value Builder System&tr
If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site.This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business.Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come.As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business.Warrillow provides the e