The Native Advertising Advantage: Build Authentic Content That Revolutionizes Digital Marketing and Drives Revenue Growth
| Author | : | |
| Rating | : | 4.95 (923 Votes) |
| Asin | : | B073PJ8VBZ |
| Format Type | : | |
| Number of Pages | : | 288 Pages |
| Publish Date | : | 2017-12-21 |
| Language | : | English |
DESCRIPTION:
Create Content That Matters To Customers In THE NATIVE ADVERTISING ADVANTAGE Mike Smith gives a good overview of the history of native advertising—plus his perspective on how it might evolve in the future. Much of the book documents interviews with experts in the field, and their opinion on native advertising.Keep in mind that this isn’t some type of “Dummy Guide” on hot to implement ads: “This book isn’t intended to be a “how-to” guide to native advertising. Instead, the goal is to explain what native advertising is; when native advertising started, and how native adver
Produced by marketers and featured alongside the main content, native advertising breaks down the traditional barrier between advertising and editorial. An industry insider reveals the next generation of marketing - and provides the insight you need to use it to beat the competition.One of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. He shows how publications as diverse as BuzzFeed, Forbes, Cosmopolitan, and The New York Times are attracting readers who are just as interested in the content of these native ads as they are of journalist-written editorial content Gleaned from dozens of intervie