The Numerati
| Author | : | |
| Rating | : | 4.98 (614 Votes) |
| Asin | : | B001GPJW8Y |
| Format Type | : | |
| Number of Pages | : | 313 Pages |
| Publish Date | : | 2016-11-06 |
| Language | : | English |
DESCRIPTION:
An urgent look at how a global math elite is predicting and altering our behaviorat work, at the mall, and in bed.
Finally. The best `water cooler talk' book thus far about Data Mining Keith McCormick I am a Data Miner and a Data Mining software trainer. I really enjoyed this book. My audience is not made of full time data miners (usually), but rather data analysts who are new to data mining. They are not experts who develop their own technologies, but rather are purchasers of software who use the software to Mine data with the most established of the techniques. They report to managers, and have co-workers, that are also new to data mining, curious about what it is, anxious to clarify its definition, wondering about possible application areas, working to effect the bottom line.I disagree with those reviewers that suggest that Baker does. "An interesting journey in the data mining world" according to Sandro Saitta. Whether you are a shopper, a voter or a blogger, you will find a chapter in The Numerati that will be of interest to you. Stephen Baker has done an excellent job in explaining what companies can do with their data. For getting knowledge from these data, companies use mathematicians and computer scientists (what Baker calls the numerati).Baker takes us in a journey divided in seven parts (chapters). Each of this parts explain the possible application of data mining in a specific area. The journey is passionate and thus very interesting to read. The main point of his book is the ability of companies to build our behavior by mining personal da. What Google and Match.com are doing with our information bee If you ever wondered how the subjects of your searches on Google, Bing, or Yahoo pop up on your free mail service, or TVGuide.com, or any one of the internet sites you regularly visit, this book will enlighten you. Analytics is the rage today, from grocery store coupons to meeting your soulmate (or getting a date for Saturday night). Almost every time we buy something, or type into a web site, the information is gathered, analyzed, and sold to companies who want to sell us products and services. In addition, analytics is used to track down terrorists, track the lives and movements of cows, and analyze the physical movements of seniors to pr
15)Copyright © Reed Business Information, a division of Reed Elsevier Inc. (Sept. . In this captivating exploration of digital nosiness, business reporter Baker spotlights a new breed of entrepreneurial mathematicians (the numerati) engaged in harnessing the avalanche of private data individuals provide when they use a credit card, donate to a cause, surf the Internet—or even make a phone call. From Publishers Weekly Starred Review. An intriguing but disquieting look at a not too distant future when our thoughts will remain private, but computers will disclose our tastes, opinions, habits and quirks to curious parties, not all of whom have our best interests at heart. All rights reserved. Acco