The Want Makers: The world of advertising: how they make you buy
| Author | : | |
| Rating | : | 4.38 (522 Votes) |
| Asin | : | B073JJWGJW |
| Format Type | : | |
| Number of Pages | : | 300 Pages |
| Publish Date | : | 2017-04-26 |
| Language | : | English |
DESCRIPTION:
"Five Stars" according to Andra. Excellent buy; great price. As expected.
It is not an anti-advertising book — more frightening than even the worst excesses, believes Clark, would be a world with no advertising — but there are disquieting revelations, and the book does raise a number of worrying and important questions. The Want Makers was conceived when the author was asked to help relaunch an advertising and marketing magazine. He has also written four successful thrillers, among them Black Gambit and Chinese Burn.. At the same time, with vast computerised information banks and new psychological techniques, the industry comes closer and closer to its target of persuading us to act as it wants when it wants.Intrigued by what he found, he embarked on three years of interviews in New York, the power centre, in Tokyo, and in London, widely regarded as ‘the Athens’ of world advertising today. There are three t
He shows us tobacco and liquor advertisers who subtly evade regulation, giant pharmaceutical companies with identical therapies that push their own brand names on doctors through gifts, entertainment and a barrage of trade ads, and political TV spots that overwhelm democracy in national elections. Many ads don't merely bend the truth, charges the author--"they are outright lies." Clark attempts to present a balanced picture of the industry, yet he suggests that things may have gone a bit too far when the referee in a sponsored TV sports event calls fouls repeatedly so commercials "can be fit in." 20,000 first printing. . Copyright 1989 Reed Business Information, Inc. From Publishers Weekly This study of modern advertising worldwide is as contentious as it is thorough. British journalist Clark descr