This is Service Design Thinking: Basics, Tools, Cases
| Author | : | |
| Rating | : | 4.66 (787 Votes) |
| Asin | : | 1118156307 |
| Format Type | : | paperback |
| Number of Pages | : | 384 Pages |
| Publish Date | : | 2015-05-23 |
| Language | : | English |
DESCRIPTION:
Marc Stickdorn (Austria; thisisservicedesignthinking; destinable) is co-founder of Destinable, a consultancy specializing in service design for tourism, and lectures around the world at business and design schools. He is a professor at the Management Center Innsbruck in Austria, where he lectures on service design and service innovation. His main areas of interest are service desi
This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: This is service design thinking.A set of 23 international authors and even more online contributors from the global service design community invested their knowledge, experience and passion together to create this book. It introduces service design thinking in manner accessible to beginners and students, it broadens the knowledge and can act as a resource for experienced design professionals. . Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. From the Back CoverThis is Service Design Thinking introduces an inter-disciplinary approach to designing servic
Maybe one takes credit cards and the other is cash only. Maybe the staff at one is friendlier, or draws fun shapes on the top of their lattes. Maybe one plays music and the other doesn't. All of these nuances relate to service design.This Is Service Design Thinking combines the knowledge of twenty-three international authors and even more online contributors from the global service design community and is divided into three sections:Basics: outlines service design thinking along five basic principlesTools: describing a variety of tools and methods used in Service Design ThinkingCases: vivid examples for the introduced fundamentals with real-life case studies from 5 companies that did inspiring projects within the field of Service DesignAt the end, a one-page "Customer Journey Canvas" is i
"Useful Case Studies" according to Ramana V. Metlapalli. Service Design Thinking is an emerging field that recognizes that the product design principles need counterparts in designing services for customers that are user centric; that are delightful, pleasurable, usable all the while serving utility to the customer.Understanding the value and the nature of relationships between people, organizations is central to designing services. Viewing your service through the customers’ eyes, and designing the experience to be consistent for the customer is the essence of service de. A book that goes straight to the point. Useful and handy I heard about service design back in Italy. I actually didn't understand what it meant. For me, it was marketing. It was design thinking. It was "smoke". However, I kept this book under the radar for later reading. It took a week to finish this book, according to several websites, one of the fundamental documents on service Design.Now the definition is clearer and more real in my head.The book is simple and goes straight to the point:- Introduction and Context- Toolbox (the most interesting part)- Business cases (unfortun. Nicholas Doering said A good tool and a good design.. This book provides a really good overview of a lot of techniques and skills involved in service design. Even better, the design of the book itself is simply stunning. There was a lot of thought put into how to organize this book and the information design. I've never enjoyed just flipping through pages or finding a section as much as I have with this book.Whether you're buying this for yourself or for someone you know, if you're interested in service design specifically or just design in general, you will find something t