Tourism Marketing: In the Age of the Consumer
| Author | : | |
| Rating | : | 4.56 (632 Votes) |
| Asin | : | 0415726360 |
| Format Type | : | paperback |
| Number of Pages | : | 424 Pages |
| Publish Date | : | 2015-10-16 |
| Language | : | English |
DESCRIPTION:
It introduce students to the distinctive aspects of tourism marketing by concentrating on how tourism marketing is planned, implemented, and evaluated based upon a thorough understanding of contemporary tourist consumer behaviour. The text is written in an accessible style and includes a plethora of features that engage and aid understanding. It further highlights the opportunities and challenges that future practitioners face in an increasingly competitive global tourism marketplace. The book reflects current practices by integrating, social media and e-marketing throughout, emphasising the sustainability of tourism including concepts such as ethical tourism and green marketing, highlighting experience as a major driver for purchasing and raises events to the level of a major tourism marketing topic and integrates this with the concept of experiential marketing.International case studies are integrated throughout to show practical realities of tourism marketing and theory in practice. Tourism Marketing: in the Age of the Consumer is a comprehensive and integrated textbook that uniquely considers tourism marketing from the customer perspective in the era of e-marketing and ethical tourism to reflect the way Tourism Marketing has evolved. A suite of online resources accompan