Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes
| Author | : | |
| Rating | : | 4.21 (992 Votes) |
| Asin | : | 159918611X |
| Format Type | : | paperback |
| Number of Pages | : | 268 Pages |
| Publish Date | : | 2017-01-15 |
| Language | : | English |
DESCRIPTION:
He has launched multiple successful startups, including Menlo Associates LLC and the Menlo family of companies. He has helped over 100,000 advertisers save literally billions of dollars in “AdWords stupidity tax.” His Chicago company, Perry S. Meloche participated in building Arbor Intelligent
Updates specific to this edition include:The introduction of ad space in Newsfeeds, Facebook Live, Branded Content and how to profit from it The launch of Facebook’s Marketplace where businesses can sell direct to their community The integration of Instagram ads as part of the Facebook platform Tapping into Audience Network to maximize campaigns and increase conversions on all website traffic High-profile case studies from the Golden State Warriors, Jack Daniels, Rosetta Stone, and examples from President Obama’s social media campaign for re-election. Advertisers are then taken further than Facebook itself, as Marshall and co-authors provide priceless audience insight, exploring what was happening before visitors click on ads and what needs to happen after10 seconds later, 10 minutes later and in the following days, and weeks. Now in its third edition, Ultimate Guide to Facebook Advertising delivers revised, expanded, and new chapters covering Facebook’s newly released apps and services designed to target and monetize their 1.7 billion ac
Good but needs updating Thomas Doll Good but needs updating, These books should be updated every couple of years in my opinion as Facebook changes so rapidly.. "Great overview" according to al. I'm not sure why anyone gave this Great overview I'm not sure why anyone gave this 3 stars or less. This book covers a fairly high-level strategic overview of the business vs. just strategic bulletpoints that other books do without explaining why. Start here and then go granular later.. stars or less. This book covers a fairly high-level strategic overview of the business vs. just strategic bulletpoints that other books do without explaining why. Start here and then go granular later.. "A great investment!" according to KEITH F LUSCHER. I got this book as I was already familiar with one of the authors through his podast--and truly glad I made the investment. There is so much changing in FB marketing--and so much that is still new to most of us. These guys have your back and will help you keep up on the stuff to come.
In fact we originally created the online quiz "IsFBforMe" to DISqualify customers from buying the first edition of our book unless Facebook was a solid fit for their business.Well Facebook got their act together and today Facebook is HOT. From the Author Just a few years ago, Facebook was all the rage - but for advertisers it was a dog. Facebook is currently the #1 source of traffic for my own company, Perry S. Marshall & Associates.My co-authors Keith Krance and Tom Meloche have done a superb job of teaching not only the nuances of Facebook's tech platform but the essentials of direct marketing. For many business it's the fastest way to get new customers, and Facebook is appropriate for a far wider range of advertisers than it ever used to be. . This book will propel your game forward, save you money and bring you hot, ready-to-buy customers