Unlabel: Selling You Without Selling Out
| Author | : | |
| Rating | : | 4.65 (677 Votes) |
| Asin | : | 1451685319 |
| Format Type | : | paperback |
| Number of Pages | : | 304 Pages |
| Publish Date | : | 2013-03-07 |
| Language | : | English |
DESCRIPTION:
As Ecko explains, it’s not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine.With Unlabel, you will discover your own voice by overcoming fear, take action and deliver on your promises, understand why failure is essential, learn how your product or service makes people feel, and recognize if your nostalgia for the past is hampering your ability to envision your future.Unlabel provides a bold and honest approach to building an authentic personal brand, and a roadmap for growing a bootstrap start-up into a sustainable business.. and Complex Media. From one of the most provocative entrepreneurs of our time, Marc Ecko reveals his formula for building an authentic brand or business in a compelling how-to guide that’s perfect to “educate the next generation of dreamers” (Kirkus Reviews).As instructive as it is innovative, Unlabel empowers you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment.This visual blueprint teaches you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula.Marc Ecko shares t
(1). A brand has a heartbeat.Unlabel explores the anatomy of a brand. Labels are skin-deep, but a brand—a true, authentic brand—is made of blood and bones, muscle and organs. Fight their labels. Unlabel—and create your brand.This takes work. I’ve built skate brands, hip-hop brands, magazine and video game brands. Find your swoosh, your Apple, your Rhino. In the same way that you do push-ups to exercise your body, you need to challenge yourself to shake free of the herd, find your own unique voice, and create your personal authentic brand. Ignore their labels. A brand is not skin-deep. But the most important brand that I built was me, the personal brand
"Palm Fronds" according to Scott Thrift. Half way through the Kindle edition and I am already deeply grateful for the insights I've gleaned so far from Mr. Ecko's Unlabel.What I've been able to see through Marc's eyes is invaluable. There is a real sense of history at play here that fortifies the designers focus on authenticity.From drawing up 'Vote for Me' flyers to become the student body president in high school to the advanced maneuvers of 'velvet roping'. Wish This Book Would Have Been Around When I Was 20 This book couldn't have come at a better time in my life.On October 3, 2013, I was laid off from my dream job. I had created a magazine like no other in my chosen industry and it was beginning to show the signs of being successful. But a dysfunctional office culture created a situation where an insecure boss stole my brainchild as his own.I felt exploited, as if I was used only for my innovative and creative brain. Wha. Good Nomad said Marc ecko shows you his guts in this book. I never really wore Ecko stuff growing up.I actually never knew who Marc Ecko really was until I read this book.This book was an entertaining look into what it took to get to where he is today.I appreciated how he also gave a fair share of the text to the failures he experienced throughout his career.After reading this book I gotta give the man some respect for building the brand.If you are thinking of starting your ow