Unleashing the Innovators: How Mature Companies Find New Life with Startups
| Author | : | |
| Rating | : | 4.44 (893 Votes) |
| Asin | : | B01N4CWYKC |
| Format Type | : | |
| Number of Pages | : | 331 Pages |
| Publish Date | : | 2014-08-05 |
| Language | : | English |
DESCRIPTION:
Unleashing the Innovators can help managers harness this startup spirit to reenergize their companies and take them 'from old to bold.'" -Sheryl Sandberg, Facebook COO and Founder, LeanIn.Org and OptionB.Org"Fact: the business world is changing and changing fast. Jim Stengel and Unleashing the Innovators offers critical insight into how to evolve a company's culture to constantly innovate, disrupt accepted thinking, and actually benefit from the accelerating change we are all experiencing. And this insightful, useful book by one of the best growth minds I know is a great place to begin the journey.” -Beth Comstock, Vice Chair, GE “Innovation and the ab
In 2008, he formed The Jim Stengel Company, helping clients from global companies to Silicon Valley startups to find their purpose, build their brands, and grow their businesses. As a journalist at Fortune, Newsweek, and ABC World News Tonight, he covered business and foreign affairs. He is the author of the critically acclaimed book Grow. TOM POST is a former managing editor at Forbes Media, where he oversaw stories about legacy c
Stengel also explores how even 20- and 30-year-old "startups" like , Google, and Facebook can reinvent themselves--and what managers at legacy companies everywhere can learn from them. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says that legacy companies can renew themselves: by acquiring new technology and creating new business lines; relearning the need for speed; sparking innovation; and learning from failures. At P&G, Stengel saw the importance of establishing partnerships with the startup world in order to learn how to better innovate. Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. Filled with indepth stories from the front lines of today’s most forward-looking companies, Unleashing the Innovators shows how companies of all sizes can better navigate today’s changing landscape, accelerate innovation,