Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
| Author | : | |
| Rating | : | 4.46 (721 Votes) |
| Asin | : | B06X429CJH |
| Format Type | : | |
| Number of Pages | : | 210 Pages |
| Publish Date | : | 2015-02-18 |
| Language | : | English |
DESCRIPTION:
Good for product developer but not general managers Jackal My key problem with this book and the author's Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers is that they try a bit too hard to routinise the development of new businesses. I have sympathy for the approach, but I am also worried that it will lead to mindless filling of boxes. Blue Ocean St. Good book for multiple areas of use JAB This book can help in multiple ways such as: presenting the value of your product to your customers, creating shared understanding of your product and it features, showing the benefits and value for meeting or exceeding the customers expectations, and more. I recommend this book for product development and sales.. Katy Holler said Very useful book. I used the framework proposed for a. Very useful book. I used the framework proposed for a two hour workshop at work to figure out the right value proposition for a new product. People loved it and a lot of findings were quite eye opening. I'd recommend for anyone who is new to design thinking.
Martins in London and Bachelor of Design from the York Sheridan Joint Program in Toronto. Alexander Osterwalder is the lead author of the international bestseller Business Model Generation, passionate entrepreneur, and demanded speaker. About the AuthorThe authors of “Value Proposition Design” are obsessed with bringing practical tools and processes to the fields of strategy, innovation, and entrepreneurship. Osterwalder invented the “Business Model Canvas,” the strategic management tool to design, test, build, and manage business models, which is use
Alexander Osterwalder is the lead author of the international bestseller Business Model Generation, passionate entrepreneur, and demanded speaker. Martins in London and Bachelor of Design from the York Sheridan Joint Program in Toronto. Follow him online @thinksmith.Trish Papadakos Trish is a designer, photographer, and entrepre
The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed.Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” a practical tool to design, test, create, and manage products and services customers actually want.Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. You’ll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers’ needs and desires.Practical exercises, illustrations and tool