Viral Loop
| Author | : | |
| Rating | : | 4.23 (937 Votes) |
| Asin | : | 0340918691 |
| Format Type | : | paperback |
| Number of Pages | : | 586 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
After all, what's the sense of being on Facebook if none of your friends are The result: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little. Make a fortune."--Jeff Jarvis "Penenberg has unlocked the secret to the most successful digital businesses. In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses--some worth billions of dollars--that we have all grown to rely on. An indispensable read."--Robert Safian, Editor-in-Chief, Fast Company"Instead of entrusting your business to a
All rights reserved. Copyright © Reed Business Information, a division of Reed Elsevier Inc. Penenberg truly succeeds, however, in showing how the viral loop has found its groove on the Internet, fueling a wave of billion-dollar companies all built on word of mouth-and, of course, user clicks. Solidly researched and briskly-written, Penenberg at once captures a great business and tech story, as well as a defining moment in our online culture. The concept behind a viral loop is simple-in order to use the product, you have to spread it, thus creating massive, user-driven growth cycles-after all, Penenberg explains, social networks like Facebook are wo
Jed said Outdated beyond usefulness. This book reads so slow and so matter-of-fact I'm having to force myself to keep reading it just so I don't feel like I've wasted my money. The fact that this book is still available for sale in "Outdated beyond usefulness" according to Jed. This book reads so slow and so matter-of-fact I'm having to force myself to keep reading it just so I don't feel like I've wasted my money. The fact that this book is still available for sale in 2016 is a crime. Anyone who is looking for a book like this has already heard the stories and examples inside. Further, the terminology in the book is so out of date it's hard to read ("webmail," and "MySpace!!"). Do not buy this book, look for something more current that doesn't talk about Hotmail, Pay. 016 is a crime. Anyone who is looking for a book like this has already heard the stories and examples inside. Further, the terminology in the book is so out of date it's hard to read ("webmail," and "MySpace!!"). Do not buy this book, look for something more current that doesn't talk about Hotmail, Pay. More about the stories than the reasons Robert D. Crane My initial thinking was that this book would provide reasons for the viral spread of something. Rather it turned out to be more about the stories behind products and ideas that gone viral. That still proved very interesting and seems to reinforce the concept that there is no specific 'formula' for what makes something go viral.The book provides some interesting insight into many of the products and services we know well, such as Netscape and EBay, that have grow from humble beginnings into mult. This will enable you to answer when someone asks, "What's happ'nin' This was a good read for someone who has lived on another planet, as people have often accused me of doing, during the evolution of the internet. Though there are still those in my cohort who are discovering and being bewildered by advances such as email, I am not that far removed from the 21st century. For that reason if you haven't yet discovered social medium or are still terrified by the terms CPU and external hard drive, this might be a good primer to ease entry into modernity.This is a ne
A former senior editor at Forbes and reporter for Forbes, he garnered national attention in 1998 for unmasking serial fabricator Stephen Glass of The New Republic. Penenberg is a contributing writer for Fast Company and a professor of journalism at New York University. Penenberg's story was a watershed for online investigative journalism and is por