Win Bigly: Persuasion in a World Where Facts Don't Matter
| Author | : | |
| Rating | : | 4.94 (509 Votes) |
| Asin | : | 0525523014 |
| Format Type | : | paperback |
| Number of Pages | : | 214 Pages |
| Publish Date | : | 2017-12-26 |
| Language | : | English |
DESCRIPTION:
About the AuthorScott Adams is the creator of Dilbert, one of the most popular comic strips of all time. He lives outside of San Francisco. . He has been a full-time cartoonist since 1995, after 16 years as a technology worker for companies like Crocker National Bank and Pacific Bell. His many bestsellers include The Dilbert Principle, Dogbert's Top Secret ManagementHandbook, and How To Fail At Almost Everything And Still Win Big. He is co-founder of WhenHub
"If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the history of humankind. We might listen to 10 percent of a speech—a hand gesture here, a phrase there—and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact. Inside, you’ll learn which components of your messaging matter, and where you can wing it. Adams offers nothing less than “access to the admin passwords to human beings.” This is a must read if you care about persuading others in any field—or if you just want to resist the tactics of emotional persuasion when they’re used on you.. I'll fix that for you in this book." Adams was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in his FiveThirtyEight blog. We’re hardwired to respond to emotion, not reason. Just find a phrase without previous baggage that grabs your audience at an emotional level. · Planting simple, sticky ideas (such as “Crooked Hillary”) is more powerful than stating facts. Trump
He is co-founder of WhenHub. He has been a full-time cartoonist since 1995, after 16 years as a technology worker for companies like Crocker National Bank and Pacific Bell. . He lives outside of San Francisco. His many bestsellers include The Dilbert Principle, Dogbert's Top Secret ManagementHandbook, and How To Fail At Almost Everything And Still Win Big.