YouTube: Online Video and Participatory Culture (Digital Media and Society)
| Author | : | |
| Rating | : | 4.67 (531 Votes) |
| Asin | : | 0745660185 |
| Format Type | : | paperback |
| Number of Pages | : | 180 Pages |
| Publish Date | : | 2014-12-20 |
| Language | : | English |
DESCRIPTION:
He is co-author (with Henry Jenkins and Sam Ford) of Spreadable Media: Creating Value and Meaning in a Networked Society, forthcoming from New York University Press.. JOSHUA GREEN works at Undercurrent, a digital strategy firm in New York City, where he is a Research Specialist. JEAN BURGESS is a Senior Research Fellow in the Creative Industries Faculty and Deputy Director at the ARC Centre of Excellence for Creative Industries & Innovation at the Queensland University of Techno
"Jean Burgess and Joshua Green insightfully weave together an engaging and much-needed cultural narrative of the astonishing new phenomenon that is YouTube with an incisive critique of its rapidly-mythologised yet deeply uncertain transformative potential."Sonia Livingstone, London School of Economics and Political Science"This book is an important and timely contribution to the literature on participatory culture and media. The analyses provide empirical bases for understanding the diversity of YouTube users' practices and sophisticated theoretical consideration of the social, cultural, political, historical and economic contexts in which these practices are situated and which they so often disrupt."Nancy Baym, University of Kansas
The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. YouTube is now firmly established as the dominant platform for online video, and it continues to be a site of both experimentation and conflict among media industries, creators and audiences. This revised and updated second edition explains how the platform is being used, how it is changing, and why it matters. First published in 2009, this was the first book to take YouTube seriously as a media and cultural phenomenon. The new edition reflects YouTube's maturity as a platform and includes more detailed coverage of its institutional and economic contexts, while retaining the discussions of YouTube’s relation to wider transformations in culture, society and the economy that made the first edition so valuable. Drawing on a range of theoretical sources and empirical resea