A Thirst for Empire: How Tea Shaped the Modern World
| Author | : | |
| Rating | : | 4.62 (582 Votes) |
| Asin | : | 0691167117 |
| Format Type | : | paperback |
| Number of Pages | : | 568 Pages |
| Publish Date | : | 2017-12-10 |
| Language | : | English |
DESCRIPTION:
Erika Rappaport is professor of history at the University of California, Santa Barbara. . She is the author of Shopping for Pleasure: Women in the Making of London's West End (Princeton) and coeditor of Consuming Behaviors: Identities, Politics and Pleasure in Twentieth Century Britai
Over centuries, profits from its growth and sales funded wars and fueled colonization, and its cultivation brought about massive changesin land use, labor systems, market practices, and social hierarchiesthe effects of which are with us even today. A Thirst for Empire takes a vast and in depth historical look at how men and womenthrough the tea industry in Europe, Asia, North America, and Africatransformed global tastes and habits and in the process created our modern consumer society.As Erika Rappaport shows, between the seventeenth and twentieth centuries the boundaries of the tea industry and the British Empire overlapped but were never identical, and she highlights the economic, political, and cultural forces t
"The book moves from the coffeehouses of London to the muggy plantations of Assam to the advertising firms of Madison Avenue, revealing the technologies and marketing techniques that were instrumental in achieving tea’s global popularity. Exhaustively researched and winningly recounted."--Publishers Weekly. Along the way, Rappaport touches on the temperance movement, commodity chains, Americans’ famous dislike of tea, and the sociocultural sphere inhabited by the planter class in Southeast Asia, among many other topics