Actionable Gamification: Beyond Points, Badges, and Leaderboards
| Author | : | |
| Rating | : | 4.91 (809 Votes) |
| Asin | : | B06XSWX7BN |
| Format Type | : | |
| Number of Pages | : | 249 Pages |
| Publish Date | : | 2013-04-14 |
| Language | : | English |
DESCRIPTION:
The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. Gamification pioneer Yu-kai Chou takes the listener on a journey to learn his 12 years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.
Fantastic manual. Amazon Customer I don't normally write reviews, but I bought this book and I absolutely adore it.I am an educator who wanted to try to revitalize his classroom. I had bought a few books about gamification, and "Actionable Gamification" stood out fast and far. The other books I got were vague and not helpful. Chou's book gives evidence, cites sources, and lists tangible ways to gamify any project you might be working on. It reads like a how-to manual, rather than some worthlessly optimistic, airy theoretical text.Chou begins by explai. "Well worth your time and money!" according to Joshua A. Hockaday. As a game lover, teacher and father, I am quite interested in having fun. When people are having fun, work doesn't feel like work anymore, even if the actions are the same. This book has helped me to see what makes things fun, and new ways of making things fun. I think this is useful knowledge to have no matter what you do in life. Use it for yourself, your family, friends, at work or even with strangers and you are bringing a little bit more fun and joy into the world! Thanks for sharing your knowledge. Now it's time. "None like this one" according to Skillsai. Coined in 2002, Gamification became a buzzword and has been the subject of a number of books in the last few years. None like this one, however. Yu-kai has created a clear framework for understanding and using Gamification in both your personal and professional life. His 8 Core Drives are well thought out and make a lot of sense. There are dozens of fantastic, real-life examples he shares to explain his concepts. Easy, entertaining read that could change how you think and act.