Agents Of Change: Rethinking Insurance Agency Marketing
| Author | : | |
| Rating | : | 4.59 (695 Votes) |
| Asin | : | B01MUM4VSE |
| Format Type | : | |
| Number of Pages | : | 265 Pages |
| Publish Date | : | 2014-03-23 |
| Language | : | English |
DESCRIPTION:
The discoveries of fictional agency owner, Jim, and his team are factual and footnoted, and matching results from his activities can be found in hundreds of individual successes that Agency Marketing Machine has helped to produce for clients.. Slowly and surely, he discovers not only how to find more customers, but also how to retain them for the long-term through loyalty-generating marketing initiatives. In this engaging and easy-to-read book, follow along with fictional insurance agency owner, Jim Wakef
Tate, Jay Adkins and Natalia Tate, have spent the past five years testing, implementing, building, breaking, and perfecting the way local insurance agencies need to market themselves in order to find long-term success. (It's about relationshipstrustcredibilityvisibility!!!) . Authors John M. The resulting activities are performed for clients of the company the trio founded, Agency Marketing Machine. Agency Marketing Machine now operat
Brian Cook said An enjoyable read. It has everything from personal experience. An enjoyable read. It has everything from personal experience, step-by-step discoveries and solutions conveyed through a fictional story that really helps you grasp the concepts being taught throughout the book's lessons.. Not only a great read, it's a must read and an investment Dan Chadwell It's simple, read this book and breakaway from the pack. This book will show you how to out market and out maneuver your competition. Not only a great read, it's a must read and an investment into your business.. "Great book with step-by-step details." according to Brian Kaskavalciyan. Wow, this book is packed with information. I love the format taking us through the day to day of a struggling to get by insurance agent, then how that insurance agent transforms his business and his life by better marketing. This book is a must read if you are in today's hyper-competitive insurance agency business.
John (the Marketing Addict), Jay (the Insurance Agency Kingpin), and Natalia (the PR and Process Princess), help hometown insurance agencies take advantage of the new digital tools available in today's modern world, and use them as the means to amplify the essential truths of old. (It's about relationshipstrustcredibilityvisibility!!!) . Agency Marketing Machine now operates as the marketing department for hundreds of insurance agencies across the nation. Tate, Jay Adkins and Natalia Tate, have spent the past five years testing, implementing, building, breaking, and perfecting the way local insurance agencies need to market themselves in order to find long-term success. About the Author Authors John M. The resulting activities are performed for clients of the company the trio founded, Agency Ma