Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World
| Author | : | |
| Rating | : | 4.23 (805 Votes) |
| Asin | : | B06XCZ6JWD |
| Format Type | : | |
| Number of Pages | : | 550 Pages |
| Publish Date | : | 2015-09-24 |
| Language | : | English |
DESCRIPTION:
As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company's growing pains, stumbles, and reinventions. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company's development, uncovering lessons learned on its way to greatness: How Facebook recovered from its "disastrous" IPO How the growth team achieved the impossible Why Facebook's News Feed ads were the company's most important business decision ever How Google+ attacked and lost Why - and how - Instagram and WhatsApp were added to the mix What the company does to win the talent wars What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick Which products and technical advancements are on the horizon and why And much more Intimate, fast paced, and deeply informative, Becoming Facebook shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos - as Facebook grows up, overcomes setbacks, and works to connect the world.. Becoming Facebook tells the coming-of-age story of the now venerable giant. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain tha
Riveting and Insightful Read Fiona Mike Hoefflinger has delivered a riveting read about Facebook's challenges along its meteoric rise. His insider perspective not only provides fascinating insights into Mark Zuckerberg's visionary strategies, but also weaves in a wealth of information that enables the reader to better understand the story behind the growth of the company and also how Silicon Valley operates. Mike states he is not a journalist like Michael Lewis, but that he is. "The inside scoop" according to Terence Parr. If you want to hear the inside story on Facebook from a guy who's been around the Silicon Valley for a long time and worked for some of the biggest names, get this book. I particularly enjoyed the chapter "How Facebook beat Google." I don't know anything about marketing so it was always a mystery to me will why Google+ couldn't give Facebook a run for its money. This chapter explains in great detail how Facebook had already crossed an importa. Insightfully well-written book! Outstanding book about the coming of age of Facebook. Mike has a wonderful way with words. His insight from his time at Facebook makes the information and stories come to life.I highly recommend this book to anybody interested in Facebook, anybody looking to improve their business, and anybody looking for a good read.