Beyond Competitive Advantage: How to Solve the Puzzle of Sustaining Growth While Creating Value
| Author | : | |
| Rating | : | 4.43 (798 Votes) |
| Asin | : | B071G1WKLF |
| Format Type | : | |
| Number of Pages | : | 436 Pages |
| Publish Date | : | 2013-08-14 |
| Language | : | English |
DESCRIPTION:
This is why a corporate theory is so important. So why is your stock price so sluggish? The answer is as simple as it is cruel: Investors aren't interested in history, and they already know you're profitable and competitive - that knowledge is baked into your stock price. Your company is turning in regular profits every year, and its market share is only getting bigger. A good corporate theory provides a compass for those at the strategic helm, guiding their decisions about what assets and activities to pursue, what investments to make, and what strategies to adopt. Behind every long-term corporate success story lies a basic theory about how that company creates value. Based on years of research and analysis, Beyond Competitive Advantage provides managers and executives with a framework for both sustaining value and creating growth.. Investors want companies to surprise them with unexpected value, which means that you can outperform market expectations only if you as a leader know how to find, create, and deliver a series of multiple competitive advantages. The hard reality is that a competitive advantage just isn't enough. In Beyond Competitive Advantage, strategy professor Todd Zenger describes what makes a great corporate theory and helps listeners understand
"Don't experiment with a business idea before you have a corporate hypothesis" according to FromPhilly. The best part of the book comes at the end where it exposes the danger of Lean Methodologies, of pivoting and experimenting without first thinking. The author suggests first having a corporate hypothesis before going out and experimenting. It sounds logical, but so many startups fail to do so today to properly define the problem they're solving, to understand who else has tried and why they failed / how the solutions were suboptimal. Why? . A Strategy for Strategies Amazon Customer This book begins by giving an overview of the history, study, and application of corporate strategy. Todd then makes the case that while these strategies have worked, they in no way correlate to long term corporate success.The book then outlines what makes up a successful corporate theory - a strategy for strategies. This guides how companies can properly allocate the limitless combinations of assets, resources, and activities they have to. Creating untapped value and finding the right strategic position. Outstanding book. Amazon Customer Not certain which position to take for your firm next? Feeling the burning desire to grow, but every time your firm has tried in the past, the effort derailed? These common pain points for executives are solved in an easy to digest format, brilliantly laid out by Dr. Zenger. The frameworks presented in this book will challenge you to think in ways beyond what you normally would and create value where it there was previously believed to be