Beyond the Pale: The Story of Sierra Nevada Brewing Co.
| Author | : | |
| Rating | : | 4.83 (586 Votes) |
| Asin | : | 1118007360 |
| Format Type | : | paperback |
| Number of Pages | : | 256 Pages |
| Publish Date | : | 2014-08-13 |
| Language | : | English |
DESCRIPTION:
From youthful adventures to pioneering craft brewer, Ken Grossman shares the trials and tribulations of building a brewery that produces more than 800,000 barrels of beer a year while maintaining its commitment to using the finest ingredients available. Personal tales of perseverance and beer making from the founder of Sierra Nevada Brewing Co.Beyond the Pale chronicles Ken Grossman's journey from hobbyist homebrewer to owner of Sierra Nevada Brewing Co., one of the most successful craft breweries in the United States. Since Grossman founded Sierra Nevada in 1980, part of a growing beer revolution in America, critics have proclaimed his beer to be "among the best brewed anywhere in the world."Beyond the Pale describes Grossman's unique approach to making and distributing one of America's best-loved brands of beer, while focusing on people, the planet and the productExplores the "Sierra Nevada way," as exemplified by founder Ken Grossman, which includes an emphasis on sustainability, nonconformity, following one's passion, and doing things the right wayDetails Grossman's start, home-brewing five-gallon batches of beer on his own, becoming a proficient home brewer, and later, building a small brewery in the town of Chico, CaliforniaBeyond the Pale shows how with hard work, dedication, and focus, you can be successful following your dream.
His story shows how, with hard work, dedication, and integrity, you can be successful in following your dream.. It shares the business decisions that nearly broke him, yet eventually drove him to success. Grossman recalls the role models and life experiences that fed his curiosity and drive—from a neighbor's obsession with science and gadgets, to the friends who drew him to hiking, and, finally, to the brewing community that provided both support and friendly competition.Beyond the Pale details Grossman's start, fro
brewed the first batch of what would soon become a landmark in American craft brewing: Sierra Nevada Pale Ale. Ken's passion for good beer began when a friend showed him the basics of homebrewing. Finally, on November 15, 1980, the Sierra Nevada Brewing Co. KEN GROSSMAN is the founder of Sierra Nevada Brewing Co.,
Mos-T said A must read for a SN .