Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment
| Author | : | |
| Rating | : | 4.43 (718 Votes) |
| Asin | : | B00C74OXLO |
| Format Type | : | |
| Number of Pages | : | 184 Pages |
| Publish Date | : | 2016-05-30 |
| Language | : | English |
DESCRIPTION:
The author’s intent is not to make a value judgment on entertainment products but, rather, to explain the workings of entertainment markets and describe the strategies that lead to success in attracting large numbers of consumers. --Mary Whaley . From Booklist Academic Elberse explains the entertainment industry’s blockbuster strategy, a risky approach that involves large resource allocation to acquire, develop, and market concepts with strong “hit” potential to offset average returns from other holdings. The entertainment industry includes fiercely competitive film, television, and music production companies; publishing houses; sports; and the nightlife market serving clubgoers and featuring high-profile DJs. Noting an increase in more competitive “winner-take-all” markets, the author concludes that “the business world can learn quite a bit from the e
Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works—and how to navigate today's high-stakes business world at large.. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professorsWhat's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edg
Her work has been featured in The New York Times, The Wall Street Journal, Variety, and Fortune. . Anita Elberse, the Lincoln Filene Professor of Business Administration at the Harvard Business School, is one of the youngest female professors to be awarded tenure in the School's history. She lives in Boston, Massachusetts
Must read for anyone interested entertainment business. Joao Paulo Jacobsen Pros:Very well written accompanied by clear-cut graphs that contextualize and prove the points presented.No gratuitous jargons typically associated with economy books by scholars.Super contemporary examples (reader in 2016)Cons:Some of the notions were are familiar to me as a MFA in Film Production, but the points were explored deeper made my understanding better of what I already knew. So not sure if this is a con ;). This is a great book - particularly chapter 2 which is an examination This is a great book - particularly chapter 2 which is an examination of how products such as movies, books, or new music are launched, with case examples like Lady Gaga's music and new publishing and launch trends.Internet marketers, coaches and others who often launch information products and other online or live training events will pick up some great ideas and inspiration from this chapter.Also check out her article in the Harvard Business Review that this book expands on.. 'Blockbusters : Hit-Making, Risk-Taking, and the Big Business of Entertainment.' - Digital Disruption rocks Entertainment Harvard business professor Anita Elberse has got a 'tour de force' here. By that I mean, her latest book 'Blockbusters : Hit-Making, Risk-Taking, and the Big Business of Entertainment.' - Anita's book and achievement has been accomplished with great skill and years of research with leading Hollywood and the music Industry. Just one of many great findings was about - Warner Bros., the top 10% of films made from 2007 to 2011 accounted for a third of costs and more than 'Blockbusters : Hit-Making, Risk-Taking, and the Big Business of Entertainment.' - Digital Disruption rocks Entertainment Geoff De Weaver Harvard business professor Anita Elberse has got a 'tour de force' here. By that I mean, her latest book 'Blockbusters : Hit-Making, Risk-Taking, and the Big Business of Entertainment.' - Anita's book and achievement has been accomplished with great skill and years of research with leading Hollywood and the music Industry. Just one of many great findings was about - Warner Bros., the top 10% of films made from 2007 to 2011 accounted for a third of costs and more than 40% of revenues. But, I loved the background on RadioHead, Jay-Z, Lady Gaga, and that technology has driven down the cost of creating, finding and distributing content. 0% of revenues. But, I loved the background on RadioHead, Jay-Z, Lady Gaga, and that technology has driven down the cost of creating, finding and distributing content