Blue Ocean Leadership (Harvard Business Review Classics)
| Author | : | |
| Rating | : | 4.74 (624 Votes) |
| Asin | : | 1633692647 |
| Format Type | : | paperback |
| Number of Pages | : | 80 Pages |
| Publish Date | : | 2013-01-14 |
| Language | : | English |
DESCRIPTION:
Ten years ago, two INSEAD professors broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. In this book, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire cou
Kim is an advisor to several countries, and Mauborgne is a member of President Barack Obama's Board of Advisors on Education.Author social media/website info: blueoceanstrategy. They are the authors of Blue Ocean Strategy, which has sold over 3.5 million copies, is being published in a record-breaking 43 languages, and is a bestseller across five continents. W. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and
Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of Blue Ocean Strategy, which has sold over 3.5 million copies, is being published in a record-breaking 43 languages, and is a bestseller across five continents. They are ranked number 2 in the Thinkers50 listing of the World's Top Management Gurus and are the recipients of numerous academic and management awards, including the Nobel Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. About the AuthorW. Kim is an advisor to several countries, and Mauborgne is a membe