Branding: A Very Short Introduction (Very Short Introductions)
| Author | : | |
| Rating | : | 4.88 (657 Votes) |
| Asin | : | 0198749910 |
| Format Type | : | paperback |
| Number of Pages | : | 144 Pages |
| Publish Date | : | 2017-10-24 |
| Language | : | English |
DESCRIPTION:
Robert Jones is a strategist at Wolff Olins, one of the world's leading branding consultancies, and visiting professor at the University of East Anglia, where he teaches a unique postgraduate course on brand leadership. At Wolff Olins, he has helped build brands like Barclays, National Trust, Oxfam, Tesco, and Virgin. Robert also created a free online course, The Secret Power of Brands, for FutureLearn a
These pocket-sized books are the perfect way to get ahead in a new subject quickly. The Apple brand has been valued at $98 billion - more than the GDP of Slovakia. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.. We may reject the whole brand system, but we still wouldn't be parted from our Apple Macs. And even though people are increasingly brand-aware and brand-sceptical, they are nevertheless seduced by brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. Every day, we're expo
"An excellent introduction loaded with insights, very well conceived and superbly written by a much respected expert." - Prof Leslie de Chernatony, Aston Business School "An excellent introduction superbly written by a much respected expert." - Professor Leslie de Chernatony "Thoroughly researched ideas, practical wisdom, a wealth of example and solid advicea true master of branding." - Mary Jo Hatch, author of Organization: A Very Short Introduction and co-author of Taking Brand Initiative"The clearest and truest explanation of branding you're likely to encounter anywhere." - Marty Neumeier, author of The Brand Gap"Robert Jones brilliantly covers why brands are so powerful, an