Chutzpah & Chutzpah: Saatchi & Saatchi: The Insiders' Stories
| Author | : | |
| Rating | : | 4.68 (574 Votes) |
| Asin | : | 1782436588 |
| Format Type | : | paperback |
| Number of Pages | : | 208 Pages |
| Publish Date | : | 2016-11-05 |
| Language | : | English |
DESCRIPTION:
Responsible for generating some of the most memorable and groundbreaking advertising of the last 50 years, Saatchi & Saatchi became infamous in their own right. For the first time, the extraordinary story of Saatchi & Saatchi’s meteoric rise is told by those instrumental in its success—creatives, account handlers, PAs, and directors—each with their own fascinating stories to tell.. This is the story of the rise and rise of advertising giant Saatchi & Saatchi as it has never been told before. Made up of maverick thinkers and ingenious talent, they broke rules and won big pitches, attracting the business of some of the world’s most successful companies. With more than 200 astonishing first-hand accounts from the people who were really there, this is a fascinating insight into a remarkable success story and an unorthodox business
Between them, they clocked up around 100 years with the company.. Richard Myers, Simon Goode, and Nick Darke are retired directors of Saatchi & Saatchi
Breathtaking, in so many ways Having been at Saatchi & Saatchi for the best part of 20 years, this is a heady roller-coaster ride through the headiest period in Advertising.I thought it would be a nostalgia trip, meandering from anecdote to anecdote, but it's more like dodgems meet stock-cars, head on.This is clearly only the tip of the iceberg that was the most irreverent, most creative, and most fun place to work - but the hard-working hard-playing emphasis on producing truly inspiring communications shines through. [And the picture that builds up is recognisably of the most supportive work environment I've ever experienced.] Beautifully produced and illustrated too.
Between them, they clocked up around 100 years with the company.. About the AuthorRichard Myers, Simon Goode, and Nick Darke are retired directors of Saatchi & Saatchi