CPG 101: Strategies to Get Your Consumer Products to Market
| Author | : | |
| Rating | : | 4.72 (752 Votes) |
| Asin | : | B00B8C1L0W |
| Format Type | : | |
| Number of Pages | : | 202 Pages |
| Publish Date | : | 2016-02-26 |
| Language | : | English |
DESCRIPTION:
Insightful and Easy to Read I got this book for Christmas but didnt get a chance to read it until today. I have read many entrepreneurial books but have never read one so easy to read and full of real-world, practical information. The author doesnt add a bunch of conceptual or philosophical fluff. It took only two hours to finish the book and after completing it, I realized how many strategic mistakes I have made over the past two years. I cant get that time back, but I am confident after reading CPG 101 that the future of my business is much clearer. If you are an inventor, have a product you want to sell or just interested in learning more about consumer p. Invaluable actionable advice CPG 101 is precisely the right title. The book is short and to the point - to develop a CPG brand you need to understand the opportunity offered by consumer interests and perceptions, and translate it into a product offering (and distribution strategy) which will make the most of the opportunity. David clearly writes from experience and the few short customer stories offer plenty of lessons. I look forward to the next installment that would offer even more stories from practice.. Must read if you plan to launch a new product in the market We changed our new product launch strategies and plans after reading CPG101 book. We were heading to failure based on our original business plan and marketing strategy, but after reading the book, we feel we are in a great position to succeed.If you plan to launch a new product or brand, you MUST read this book!
. He lives in southern Ohio. About the Author David Towner is a consumer packaged goods business strategist and the developer of the Process of Illumination strategy platform for getting products to market. He is the founder of CPG Strategies and Splash Marketing, which have generated more than $10 billion in consumer packaged goods sales and $17 billion in IPO and acquisition revenue for his clients
He lives in southern Ohio. He is the founder of CPG Strategies and Splash Marketing, which have generated more than $10 billion in consumer packaged goods sales and $17 billion in IPO and acquisition revenue for his clients. . David Towner is a consumer packaged goods business strategist and the developer of the Process of Illumination strategy platform for getting products to market
In addition to discussing the importance of defining company objectives, conducting brand analysis, and creating brand identity, the reference examines topics such as classifications of packaged goods, distribution channels, marketing and sales strategies, and when to enlist the help of third parties.. Based on the Process of Illumination strategy platform for getting consumer packaged goods (CPG) to market, this primer provides entrepreneurs as well as seasoned professionals with a process to position their products as effectively as any Fortune 500 company. This A to Z guide to understanding the world of CPG details how product