Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers
| Author | : | |
| Rating | : | 4.66 (794 Votes) |
| Asin | : | B00A2ZHMKY |
| Format Type | : | |
| Number of Pages | : | 165 Pages |
| Publish Date | : | 2014-08-08 |
| Language | : | English |
DESCRIPTION:
High tech marketing classic ages well Kindle Customer I first read this book some years ago when I was building an early adopter product . It's concerns (going mainstream, appealing to pragmatic buyers) seemed remote and misplaced. Having been through the chasm I have grown to appreciate it's sound advice. What is necessary to achieve early product success is very different from enduring , mainstream success. Building a whole product solution is as important, if not moreso, than marketing a cutting . "Even if you think you know it, you should read it" according to S Parmar. I had heard of this book so many times during my MBA and startup days so I always wanted to read it. But because this book is so highly quoted, I had also read various summaries and articles written around it. Reading these gave me the feeling that I know enough of what this book is all about and so perhaps I can give it a skip.Turns out I was wrong. No matter how much you think you know it, this book is still a goldmine. In spite of knowing the . "Very good book - room for improvement in the Kindle version" according to Lynn Robert Carter. There are a number of great insights in this book, especially for engineers who are beginning to climb up out of their heavy technical world and want to have true and serious impact on the real world. I was a bit disappointed to see that the transformation to the online version appears to have at least one recurring defect. It looks like some symbol used in lists in the paper book does not translate properly into a symbol in the on-line version.
This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. Here is the best-selling guide that created a new game plan for marketing in high-tech industries. It's essential reading for anyone with a stake in the world's most exciting marketplace.. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets