Designing for Growth: A Design Thinking Tool Kit for Managers
| Author | : | |
| Rating | : | 4.78 (896 Votes) |
| Asin | : | B01GOWKSIG |
| Format Type | : | |
| Number of Pages | : | 491 Pages |
| Publish Date | : | 2015-10-02 |
| Language | : | English |
DESCRIPTION:
Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking; unpack the mysterious connection between design and growth; and teach managers, in a straightforward way, how to exploit design's exciting potential. Exemplified by Apple and the success of their elegant products, and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
A 3-star book scoring 5: indispensable - with caveats I wanted to make a different kind of review, one where I could share personally BIASED views based on my previous experiences with design thinking and with what I like and don't like about this book. First, my overall advise is TO GET THIS BOOK and its companion field work, if you plan to use design thinking (or your adaptation of it) in a business setup. The cost is nothing compared to a well thought out process that demystifies the topic and gets you a broader repertoire of to. Novel concepts, few practical examples of its application LSAnderson40 At first I really liked this book. I had taken the online version of the course through a MOOC and found the approach novel. I am responsible for the continuous improvement initiative at my company and like to keep abreast of differing techniques to spark creativity. I was disappointed in the fact that the example they try to use - the Danish food delivery system - seems to be the 'gold standard' for design thinking. The way they link the ideas together is creative, however, I s. "Interesting but shortcoming introduction to service design (horrible Kindle lay out)" according to EastWest. Good introduction to service design for business people, but definitely no hands-on manual. The structure is well done with a clear focus on the advantages of each service design method, with an emphasis on decreasing risk. This could have been an alternate title for this book: "Service design: how to decrease your business risks".The examples are realistic, but a bit boring and often too short. I found the homework quite childish, but I guess it's done on purpose in order not t