Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience
| Author | : | |
| Rating | : | 4.39 (934 Votes) |
| Asin | : | B071WXNMKM |
| Format Type | : | |
| Number of Pages | : | 233 Pages |
| Publish Date | : | 2016-09-19 |
| Language | : | English |
DESCRIPTION:
By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. Compete in the digital world with pragmatic strategies for success. Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one - what works for your competitor may not be right for you. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Optimize competitive advanta
"Digital Sense, Great Read for All Marketers" according to Joe Cox. Digital Sense is filled w/ great nuggets of knowledge for both the exec that has found themselves in an environment that needs help modernizing their brand's digital culture as well for the person on their way up the ladder, looking to bring fresh ideas into their company through the side door.Gr. Daniel R Yarmoluk said Digital Sense is a timely classic for any marketing manager. Wright is a master of digital marketing and shares his insights with bigger picture/forest viewpoints to understand the why, as well as the how. I highly recommend this timely, relevant book as a standard of strong "digital sense".. Definitely worth the read Strong book. I've been following Travis's work for a while, and this book is a perfect example of why. Lots of good, meaty content balanced with stories, insights, and practical ideas.