Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
| Author | : | |
| Rating | : | 4.84 (890 Votes) |
| Asin | : | B00PJ8RC4U |
| Format Type | : | |
| Number of Pages | : | 262 Pages |
| Publish Date | : | 2015-04-22 |
| Language | : | English |
DESCRIPTION:
PG Bartlett said Ridiculously valuable reference for the marketing writer with lots of specific "how to" guidance. Writing has been my job and passion for twenty-five years, but I needed some "how to" advice that the author promised in her introduction: " part writing guide, part handbook on the rules of good sportsmanship in content marketing, and all-around reliable desk companion for anyone creating or directing content on behalf of bran. What a Writing "How-To" Book Should Be! Save yourself hundreds of dollars buying other books looking for the secret sauce to good writing. "Everybody Writes" by Anne Handley is the one book I would keep if forced to give up all but one of the twenty five to thirty books I own on the topic of writing. "Everybody Writes" sits on my desk next to William Strunk's "The El. Anne Janzer said Valuable even for seasoned writers. You might ask yourself why you need another book on writing - particularly if you're already comfortable with writing mechanics and processes. I asked myself that same question. But I bought this book because I enjoy Ann Handley's writing and figured I'd learn something.Here are a few of the reasons I found the book valuable:It
But it can also make us seem humdrum or discombobulated or flat-out boring. Our online words are our currency; they tell our customers who we are. And that means that we are all relying on our words to carry our marketing messages. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. And it's also the oft-overlooked cornerstone of n