Friction: Passion Brands in the Age of Disruption
| Author | : | |
| Rating | : | 4.98 (522 Votes) |
| Asin | : | 1576878368 |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2014-07-08 |
| Language | : | English |
DESCRIPTION:
. As the Founding Partners of a revolutionary marketing agency called Questus, they have worked with some of the world’s most influential brands including American Express, Apple, Capital One, Discovery Channel, Disney, Driscoll’s, Ford, ESPN, General Mills, Marriott, Suzuki, The NFL, Universal, and Verizon. They wrote
. They wrote and directed The Naked Brand, a groundbreaking documentary about the advertising revolution, and have won some of the marketing industry’s most prestigious awards. About the AuthorJeff Rosenblum and Jordan Berg are agency founders, documentary filmmakers, and industry disruptors. As the Founding Partners of a revolutionary marketing agency called Questus, they have worked with some of the world’s most influential brands including American Express, Apple, Capital One, Discovery Channel, Disney, Driscoll’s, Ford, ESPN, General Mills, Marriott, Suzuki, The NFL, Universal, and Verizon
Great brands are no longer built through interruptive advertisements. But most don’t realize the strategic underpinnings need to change. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. Trillions of dollars are at stake. Frictionprovides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. Brands know a new approach is needed. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. A brand that breaks its addiction to traditional advertising. Stalwart brands are losing market share to upstarts that capture our collective consciousness.
Amazon Customer said and I highly recommend it to anyone who is looking to build a. Want to know how to build a brand in today's "consumer is king," fragmented media landscape? Read this book. Rosenblum and Berg are articulate, direct, and poignant. There are a number of clarity-moments throughout the read, and I highly recommend it to anyone who is looking to build a sustainable brand for years to come.. ibrcsw said Eye opening concepts. Like their great movie, The Naked Brand, these two creative and original thinkers on advertising, have hit the bulls eye. The short stories of the brands that have made it and what one needs to do to be successful are almost revolutionaryThe research on how the brain perceives disliked/hated intrusive ads is eye popping. There is advise for all of us here regarding the addition of the smart phones, iPads, iPods etc.No wonder they founded and run an award winning ad agency.. Wake-call for any brand Really good read. Friction is a smart and thought-provoking wake-up call for brands that want to stay ahead of the pack and start-ups that want to get in the game. It's not always about zigging while others are zagging. It's about sticking to a clear brand promise and building brand love that customers will brag about to their friends and family. Well done.