Getting Attention
| Author | : | |
| Rating | : | 4.73 (775 Votes) |
| Asin | : | 0750672595 |
| Format Type | : | paperback |
| Number of Pages | : | 196 Pages |
| Publish Date | : | 2014-01-22 |
| Language | : | English |
DESCRIPTION:
"Great Session at the Bostoon PRSA Tech Conference" according to A Customer. I first met Susan Kohl at the session on new technology approaches to the traditional media at the Boston PRSA conference. I picked up her new book at the conference.On the pane home I got a chance to read the first few chapters and some of the case studies. Love the case studies and "real life examples" for success in "Getting Attention"."Getting Attention" should be. Marketing Made Easy A Customer I can't help but think this should be required reading for the thousands of PR workers who issue press releases everyday that the media ignores. Kohl's easy-to-read guide takes an everyman approach to marketing. The case studies are compelling and interesting. The author understands what many expensive PR firms seem to have forgotten, that getting publicity can be fun. Donna Lane said Fire your agency and hire this book!. Read the article in The Industry Standard on whats wrong with the modern day e-mail Spam PR approach which recommended "Getting @ttention".While the article by James Fallows was bruitally honest it was right on the mark.Getting attention is a modern day master piece on how to return to the PR basics full of tried and true information which are brought back to life wit
An informative guide to stimulate exciting, new marketing strategies.Arts Business Magazine - 9th April 2001
Gain the real-world success secrets from leading marketing visionaries from the non-profit, entertainment, government, and corporate high-tech fields. You'll learn to leverage a spectrum of new and often free technologies, not only the Internet, to distinguish your product or service and reach customers and influencers. You'll learn how to blend innovative and traditional promotional techniques and create programs that build customer relationships and bolster your bottom line. Getting Attention reveals how to tailor a message for a specific or multiple media so that it has the best chance of reaching and informing your target market. Whether you're a PTA volunteer, a manager at a start-up company, or the head of a Fortune 1,000 corporate communications department, Getting Attention can help you successfully position your product or service for success.. It's an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. And most importantly, the book features countless guerrilla tactics for achieving the publicity and marketing results you need without spending a lot of money. Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets
. APR, is an award-winning high-tech public relations and marketing veteran and the co-founder of Sierra Communications, a Silicon Valley public relations firm